Beyond Careers And British Chamber Of Commerce Dubai Launch Survey To Support Mums Returning To Work

In a significant move to understand the hurdles faced by mothers in the Gulf Cooperation Council (GCC) region either working or planning to re-enter the workforce, Beyond Careers has initiated a comprehensive Return to Work Survey. Timed with International Women's Day and Mother's Day, this initiative aims at collecting valuable insights to identify current trends and develop effective practices for employers to attract and retain female talent.

Rowen Astrom, the mastermind behind Beyond Careers, has designed the survey to capture the experiences of women regarding workplace barriers and the supportive measures that could facilitate their professional journey. Astrom, with her rich background in corporate reputation, employer branding, and her personal journey through motherhood, brings a unique perspective to the challenges and solutions for working mothers.

The survey is conducted in partnership with the British Chamber of Commerce Dubai, with CEO Katy Holmes highlighting the dual challenge of experienced women seeking to re-enter the workforce and company founders in need of part-time senior counsel. Holmes anticipates the survey will illuminate the extent of these opportunities.

Beyond Careers, under Astrom's leadership, acts as a bridge connecting job seekers with employers through a culture-centric approach, prioritizing workplace cultures that support employees' needs and ambitions. With 15 years of experience, Astrom's initiative integrates candidate alignment with company values, employer branding, and executive search and placement.

Astrom states the importance of aligning candidates with companies that share their values and purpose. The platform's unique approach involves a proprietary accreditation process to verify company cultures, employer branding insights, and continuous reputation enhancement solutions. This holistic strategy aims to match candidates with verified employers, fostering a conducive environment for professional growth and workplace wellbeing.

The ultimate goal of the Return to Work Survey, according to Astrom, is to encourage employers to reevaluate and adapt their workplace culture. This adaptation is seen as crucial to fostering loyalty, driving impact, and accommodating talented individuals looking to enter or return to the workforce. Such efforts are expected to not only enhance productivity but also tap into the untapped talent pool of highly skilled and experienced women in the GCC region.