Apparel Group's Barbour Launches Vibrant Barbour Farm Rio Collection At Dubai Hills Mall

In an exciting fusion of heritage and vibrancy, Apparel Group's British lifestyle brand Barbour has teamed up with Brazilian fashion powerhouse FARM Rio for the Autumn/Winter 2025 collection.

This partnership marries the classic elegance of Barbour with the dynamic, colourful essence of FARM Rio, creating a line that features unique prints and a mix of clothing, footwear, accessories, and outerwear. The collection stands out for its seamless blend of traditional British design with the lively spirit of Brazilian fashion.

Katia Barros, co-founder and creative director of FARM Rio, said, "This collaboration brings together FARM Rio and Barbour's shared love of nature as its primary inspiration. The collection beautifully balances British heritage, evident in classic silhouettes and timeless patterns, with the wild beauty of Brazil, expressed through bold colour combinations, spirited motifs and complementary details like embroidered patches on tailored outerwear.

"We believe the final product beautifully captures and translates the spirit of both brands, telling a story of tropical romance."

Central to this collection are three distinctive prints that symbolize the fusion of Barbour's Scottish heritage with FARM Rio's exuberant Brazilian style. One of the highlights, The Pink Tartan, reinterprets Barbour’s iconic tartans through FARM Rio’s vibrant print-making artistry, incorporating embroidered pineapple motifs that add a layer of luxury and uniqueness.

Meanwhile, The Tropical Print and The Pineapple Print further exemplify this blend, featuring symbols like the Brazilian jaguar and pineapple crown amid lush floral designs, all in captivating colour schemes that embody the collection's cross-cultural charm.

Barbour has been a symbol of British style for over 150 years, maintaining a commitment to quality and purposeful design since 1894. It’s known for its quintessentially British attire that attracts a diverse clientele, including royalty and celebrities.

FARM Rio adds a fresh dimension to this legacy, introducing its signature flair for colourful, nature-inspired prints that have captivated fashion enthusiasts for nearly three decades. The Brazilian brand's approach infuses the collection with an infectious joy and a touch of tropical romance.

Spotlight on Hero Pieces

Among the standout items in the collection is the Barbour ❤ FARM Rio Ana-Clara Quilt, which reimagines Barbour's signature tartan with a tropical twist, featuring pineapple embellishments across a quilted jacket with exaggerated sleeves. The collection also includes the Barbour ❤ FARM Rio Maria Clara T-Shirt, which playfully incorporates Brazilian elements into the British iconography, and the Barbour ❤ FARM Rio Thais Mini Skirt, showcasing the exclusive patchwork prints in a wearable expression of happiness.

Nicola Brown, Barbour's director of Womenswear, reflected on the collaboration's essence, saying, "This is a collaboration in every sense of the word, with the most-loved features that encapsulate the spirit of each brand fused together to create a full collection with irresistible character. We are so excited to see this collection launch and for the beautiful prints to be worn and enjoyed."