Arabian Travel Market 2024 To Showcase Travel Innovation In Dubai

The organisers of Arabian Travel Market 2024 (ATM) have revealed their plans for the event, which will take place in Dubai from May 6 to May 9, 2024. The exhibition's strategic partners, including the Dubai Department of Economy and Tourism (DET), Emirates, IHG Hotels & Resorts, and Al Rais Travel, have expressed their commitment to the show and the opportunities it presents. ATM 2024, now in its 31st edition, is expected to feature over 2,300 exhibitors and representatives from more than 165 countries.

Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said: “ATM 2024 is gearing up for an exciting lineup spread across two stages, with the Global Stage returning alongside the new Future Stage. The conference agenda will feature key industry speakers from around the world and address the emerging trends that are fueling the travel and tourism sector’s growth.”

Curtis added: “An eagerly awaited addition to ATM 2024 is the new Entrepreneurship-focused summit, which will delve into the role of travel start-ups in the Middle East economy, spotlighting their pioneering approaches. As entrepreneurship and innovation take centre stage, the exciting ATM Start-Up Pitch Battle, in partnership with Emirates Group’s Intelak provides the perfect platform to celebrate the immense potential for innovators in the region and for brands to present their industry solutions.”

The theme of this year's event is 'Empowering Innovation: Transforming Travel Through Entrepreneurship', which highlights the role of innovators in enhancing customer experiences and driving progress towards a net-zero future for the travel and tourism industry. The conference agenda for ATM 2024 will include industry speakers from around the world who will address the emerging trends that are fueling the growth of the travel and tourism sector.

In addition, a new Entrepreneurship-focused summit will be introduced, which will explore the role of travel start-ups in the Middle East economy and provide a platform for brands to present their industry solutions. The number of participating hotel brands for ATM 2024 has increased by 21% compared to the previous year, with a 58% rise in new Travel Technology products showcased. Several new destinations will be introduced at the event, including China, Macao, Kenya, Guatemala, and Columbia, while returning countries include Spain and France. The event is also expected to see growth across all key verticals, with year-on-year participation increase in the Middle East, Asia, Europe, and Africa.

Alongside the exhibition, a dedicated India Summit will take place on the opening day of ATM 2024, focusing on the recent outbound travel boom from the Indian market. The summit, titled 'Unlocking the True Potential of Inbound Indian Travellers', will explore the dynamics of India as a key source market for tourism growth and the opportunities it presents.

The CEO of Dubai Corporation for Tourism and Commerce Marketing (DCTCM), Issam Kazim, expressed Dubai's pride in hosting ATM and its long-term strategic partnership with the event. He emphasized how the theme of ATM 2024 aligns with Dubai's efforts to create new pathways to growth beyond traditional tourism, leveraging the potential of entrepreneurship and accelerating momentum in the tourism industry.

The Dubai Department of Economy and Tourism will be joined by 129 stakeholders and partners on the Dubai stand at ATM, showcasing the vibrant public-private partnerships that play a pivotal role in tourism development in the emirate.

The importance of environmental responsibility in the travel and tourism industry will also be a focus at ATM 2024. The event will explore how innovation can help achieve the UN Sustainable Development Goals (SDGs) and build a greener travel and tourism sector for future generations.

Emirates, the official airline partner for ATM, expressed their excitement at the growth in visitor numbers to the event, reflecting the confidence in the industry and the global significance of ATM. Emirates will showcase their latest products and sustainable aviation practices at the event.

IHG Hotels & Resorts, the official hotel partner for ATM, sees the event as an opportunity to showcase their diverse portfolio of accommodations to global industry and consumer audiences. With over 190 hotels across IMEA and a robust regional pipeline of future openings, IHG remains committed to supporting the region's growth ambitions in the tourism sector.

Al Rais Travel, the official DMC partner for ATM, views the event as a beacon of progress and possibility in travel. They highlight the fusion of innovation and entrepreneurship at ATM 2024 and the role it plays in redefining the essence of exploration. They invite participants to join them in charting new territories and shaping a world where adventure knows no bounds.

Arabian Travel Market 2024 is held in partnership with the Dubai Department of Economy and Tourism (DET), Emirates, IHG Hotels & Resorts, and Al Rais Travel. The event promises to be a platform for innovation, networking, and collaboration in the travel and tourism industry.