Apparel Group Launches Off/Price In UAE To Redefine Affordable Fashion Retail

The Apparel Group is taking a significant leap in the retail industry by introducing Off/Price to the UAE, inaugurating its first outlet at BurJuman Mall in Dubai. This marks a significant milestone in their plan to revolutionise retail with an emphasis on making fashion both affordable and accessible.

The company has set an ambitious target to establish 100 stores in the GCC within the forthcoming three years, demonstrating a commitment to expanding its presence and influence in the market.

Off/Price is not simply another addition to the retail landscape; it represents a transformative approach to value shopping. By offering an extensive selection of products from internationally renowned brands including Calvin Klein, ASICS, Adidas, Skechers, Tommy Hilfiger, Steve Madden, and Birkenstock, Off/Price aims to deliver unparalleled value. The curated collection ensures that customers have access to premium fashion, footwear, accessories, and handbags at highly competitive prices.

The strategic location at BurJuman Mall is just the beginning of Off/Price's journey toward reshaping the retail sector. This move is part of a larger strategy to enhance the retail experience by providing value, quality, and variety. The goal of opening 100 stores across the GCC underscores the Apparel Group's dedication to innovation and its desire to cater to the increasing consumer demand throughout the region.

Through this venture, they are setting a new standard for value shopping, with plans for significant expansion across the GCC. The focus on offering top brands at off prices aims to attract a wide customer base, seeking quality and affordability.