Shop To Own: Apparel Group And PRYPCO Blocks Redefine Rewards With Property Ownership In Dubai
Dubai-based Apparel Group has unveiled a collaborative initiative with PRYPCO Blocks, revolutionising how loyalty programs operate. This initiative, named Spend to Invest, empowers the conglomerate's Club Apparel loyalty program members to convert their shopping expenses into potential home equity.
By making purchases with Apparel Group brands, members can now accumulate points to invest in Dubai's thriving real estate sector, starting their investment journey with as little as AED 2,000.
Sima Ganwani Ved, the Founder and Chairwoman of Apparel Group, emphasized the transformative nature of this partnership. "Our mission has always been to enhance the lives of our customers. We have brought them the best in fashion, footwear and beauty, and now we are giving them the chance to turn their rewards into a step towards owning a home. This is about adding real value to their everyday choices and helping them invest in a future that goes beyond shopping."
The Club Apparel loyalty programme is not just another scheme for accruing points. It has successfully established a community of nearly 4 million members in the UAE. These members benefit from personalised rewards, unique experiences, and direct access to some of the most sought-after brands in fashion, footwear, beauty, and lifestyle sectors globally.
"This partnership is a game-changer," added Amira Sajwani, chairperson of PRYPCO Blocks and the founder and CEO of PRYPCO. "For the first time, we're bridging the gap between consumer spending and property investing, enabling customers to turn shopping rewards into real estate investments. It's part of our broader mission to democratise property ownership and offer every individual a chance to build wealth through real estate."
By allowing members to use their shopping points towards property investments through the PRYPCO Blocks app, they're providing a seamless bridge between the retail and real estate sectors. This approach not only caters to the immediate needs and desires of consumers but also helps them pave the way towards achieving more significant life milestones, such as home ownership.
Sign in with Google