2025 Eid: EGift Cards Collection – Art by Abdulla Lutfi on Amazon.ae

Amazon.ae is celebrating Eid Al-Fitr's essence with a refreshing modern approach by launching its latest digital electronic Gift Card (eGift Card) "Eideyyah" collection, now in its fifth year.

This collection, available on Amazon.ae/giftcards, features unique designs by the renowned Emirati artist Abdulla Lutfi, known for his captivating black-and-white art.

This year introduces two new designs that encapsulate the joyous spirit of Eid, showcasing Lutfi's signature style. Notably, Lutfi, an artist with autism, offers a fresh perspective on the traditional Eid gift-giving practice with his distinctive artwork.

For those looking to share the spirit of Eid with friends and family, Amazon.ae provides an easy and meaningful way to do so. Customers can choose from the special edition eGift Cards, with values up to AED6,000, and personalize their gifts with a "Eid Mubarak" message.

These eGift Cards can be purchased through the Amazon app or website, with the option to set a delivery date, making the act of giving even more convenient and heartfelt during the festive period.

Abdulla Lutfi expressed his excitement about the collaboration, stating, "I'm delighted to continue this creative journey with the Amazon.ae Eid eGift Card collection. When I was working on these pieces, I wanted to capture those special Eid moments that make everyone smile - the family gatherings, the celebrations, the joy of giving. It's incredible to think that my artwork helps connect people during such a meaningful time. Eid is a time of togetherness, and I hope my artwork helps to make gifting even more heartwarming." His work reflects the communal joy and shared experiences of Eid, bridging traditional and contemporary elements through his unique artistic lens.

Stefano Martinelli, Vice President of Amazon MENA, emphasized the importance of their collaboration with Lutfi, saying, "For the fifth consecutive year, we are bringing a unique and locally inspired Eid eGift Card collection to our Amazon.ae customers in the UAE. We are deeply committed to celebrating and amplifying local talent, and Abdulla's work is a testament to the creativity and vibrancy of our region. Reuniting with Abdulla for this year's campaign has been very meaningful, as his artistic vision and unique storytelling abilities came to life to once again capture the true spirit of Eid through his artwork. We are honored to collaborate with him, offering our customers a meaningful and easy way to share the joy of Eid with their loved ones through his inspiring artwork."

These eGift Cards are redeemable across a wide range of categories, including beauty, fashion, home, and electronics, making them a versatile and thoughtful gift option. With a validity of up to 10 years and the possibility to schedule future delivery, these cards provide convenience and flexibility for both the giver and the recipient.

The Amazon Eid Sale, running from March 18 to 29, offers an excellent opportunity for customers to utilize their eGift Cards. With thousands of deals across various categories, and early access for Prime members starting March 18, shoppers can make the most of their special edition Eid eGift Cards.

Amazon.ae's eGift Card "Eideyyah" collection represents a blend of tradition and contemporary art, offering a unique way to celebrate Eid Al-Fitr.