Transforming Service: Aldar Launches Academy Focused on Emirati Hospitality

Aldar has taken a significant step towards enhancing the customer service experience by establishing the Aldar CX Academy in collaboration with the Abu Dhabi Hospitality Academy – Les Roches. This initiative is aimed at embedding a culture of hospitality across its organization, reinforcing Aldar's commitment to improving every customer interaction. The Academy is designed to train over 30,000 employees, ranging from senior management to front-line staff, across various aspects of Aldar's business, including sales, community, and facilities management, as well as retail and hospitality sectors.

The partnership with the Abu Dhabi Hospitality Academy – Les Roches is a strategic move to incorporate a curriculum steeped in the rich tradition of Emirati hospitality. This curriculum will cover essential principles such as generosity, valuing relationships over transactions, and striving for excellence, all while respecting cultural diversity and promoting sustainable relationships. Scheduled to begin by the end of Q1 2025, the courses aim to contribute significantly to Abu Dhabi's vision of providing world-class service across all sectors, thereby enhancing the emirate's global reputation.

The Abu Dhabi Hospitality Academy – Les Roches stands out for its innovative approach to hospitality education, which marries global best practices with a strong emphasis on Emirati culture. This philosophy resonates with the goals of the Aldar CX Academy, which seeks to treat every guest with exceptional care and hospitality.

Talal Al Dhiyebi, Group Chief Executive Officer at Aldar, emphasized the transformative impact of this initiative, stating, "In line with our customer experience strategy and purpose to have a positive impact on people's lives, we believe that hospitality is the universal language of care, connection, and excellence. By establishing Aldar CX Academy, we are investing in a future where every interaction, whether with customers, investors, visitors, partners, or colleagues, becomes an extraordinary experience imbued with authentic Emirati hospitality."

The Academy not only aims to instill a hospitality-driven culture but also to support Aldar's Customer Experience Strategy by delivering personalized and digitally-enabled experiences at every touchpoint. This strategy is geared towards designing exceptional products and creating memorable experiences for customers. Additionally, the partnership with the Abu Dhabi Hospitality Academy – Les Roches will offer students practical exposure to Aldar's operations, facilitating the integration of fresh talent and innovative ideas into the Aldar ecosystem.

Georgette Davey, Managing Director at the Abu Dhabi Hospitality Academy – Les Roches, expressed pride in this collaboration, saying, "We are proud to partner with Aldar, a growth-focused company that recognizes the transformative power of hospitality as a cornerstone of excellence across all sectors. By establishing this Academy, Aldar is championing a culture that values people above all else. We are honored to join Aldar in shaping the future of service, innovation, and building genuine connections."

This initiative underscores Aldar's commitment to nurturing talent and empowering its employees and partners to consistently deliver exceptional customer experiences. By aligning with the Abu Dhabi Hospitality Academy – Les Roches, Aldar is poised to implement a comprehensive training program that will elevate the standard of service across its operations, reflecting the company's values and vision for the future.