UAE Elderly Initiative Certified By Ma’an, Launches On My Dubai App

A UAE-based initiative, 2ND INNINGS, has made significant strides in enhancing the quality of life for the elderly. Recognised by the Authority of Social Contribution through the Ma'an certification and featured on the My Dubai Community App, this startup stands out as a support system for senior citizen welfare.

This acknowledgment not only boosts its trustworthiness among stakeholders but also aligns its operations with the UAE's regulatory frameworks and national agendas, including the "Year of Community 2025".

2ND INNINGS champions the cause of senior citizens by ensuring they have access to essential wellness and companionship services. By integrating digital and physical platforms, they offer an array of activities aimed at improving health, fostering social connections, and promoting happiness among the elderly. This blend of services is designed to be inclusive, catering to varying abilities, income levels, and interests.

At the heart of 2ND INNINGS's mission is the "I Care, We Care" movement, which introduces an affordable membership plan to encourage seniors to lead fulfilling lives. For a minimal monthly or annual fee, members gain access to daily digital fitness classes, opportunities for online and in-person gatherings with peers, and a supportive community atmosphere. These initiatives are tailored to meet the diverse needs of senior citizens, whether they are seeking to start their wellness journey or looking for companionship.

The startup's offerings extend beyond physical health, embracing activities that foster mental well-being and social interaction. For instance, online yoga and meditation sessions cater to the psychological needs of the elderly, while virtual meetups and neighborhood gatherings encourage meaningful social engagement. Through these personalised and community-centric initiatives, 2ND INNINGS is reshaping the concept of aging.

2ND INNINGS's efforts resonate with the broader objectives of the "United Nations Sustainable Development Goals," addressing key areas such as health, education, gender equality, reduced inequalities, sustainable communities, and global partnerships. By focusing on these goals, the startup not only contributes to the well-being of the elderly but also supports the UAE's vision for an inclusive and sustainable future.

The visibility provided by the My Dubai Community App further expands the reach of 2ND INNINGS, enabling more seniors and their families across the UAE to benefit from its services. This listing is a testament to the startup's commitment to integrating into the fabric of the community and enhancing the lives of its elderly members.

"We believe that the second phase of life can be its most joyful and meaningful chapter. Achieving Ma'an certification during the UAE's Year of Community inspires us to further strengthen our mission and contribute to a more inclusive, age-friendly society," said Sonam Bhayani, Founder and CEO of 2ND INNINGS. Her husband, Yash Bhayani, co-founder of the social venture, echoes this sentiment.

2ND INNINGS is a movement that binds engagement from seniors, their families, corporate entities, and community organizations, envisioning a connected and caring environment for the aging demographic in the UAE.