Saudi's ROSHN Group Collaborates With LIV Golf To Launch Rising Stars Initiative For Young Golfers

ROSHN Group, real estate developer in Saudi Arabia and an arm of the Public Investment Fund (PIF), has announced a significant partnership with LIV Golf. They will become a Global Pillar Partner for the 2025 and 2026 seasons across 19 international tour stops.

This collaboration aims to rejuvenate the sport of golf, making it more accessible to the youth and fostering talent in both golf and education. These efforts are part of LIV Golf's "Potential Unleashed" programme, which focuses on sustainability and community engagement, and will be executed in conjunction with ROSHN Group's YUHYEEK CSR initiative.

The partnership's flagship project, the "Rising Stars" programme, was unveiled at the LIV Golf Andalucía. It's a pioneering initiative designed to scout and mentor up to 20 young Saudi golfers over a half-year period. These aspiring athletes will benefit from mentorship by seasoned LIV Golf players and participate in a specialised golf training programme based in Saudi Arabia.

The initiative not only aims to groom the participants for professional-amateur golf events in the 2026 season but also offers them the chance to attend 2025 LIV Golf events in the UK and USA, providing an international exposure to the sport.

Building on its sponsorship of the LIV Golf Jeddah events in 2022 and 2023, as well as the LIV Golf Riyadh 2025, ROSHN Group is broadening its support to the sports sector on a global scale. This expansion is in line with Saudi Arabia's strategy to enhance its global sports footprint, offering dynamic experiences and highlighting the country's evolving sports culture.

The Group's commitment is further evidenced by its sponsorship of major sporting events, including the Formula 1 Saudi Arabian Grand Prix, the ROSHN Saudi League, and Al-Ittihad FC, along with the development of two stadiums in anticipation of Saudi Arabia's hosting of the 2034 FIFA World Cup.

ROSHN Group's collaboration with LIV Golf extends beyond the Rising Stars program. Both organizations are committed to launching additional initiatives aimed at driving community impact and offering opportunities for society to engage with and excel in golf. This partnership aligns ROSHN Group's YUHYEEK CSR program with LIV Golf's Potential Unleashed, ensuring a focused approach towards community development and talent nurturing in the sport.

For fans of LIV Golf, the partnership with ROSHN Group promises an enhanced experience. Attendees of five international events, including LIV Golf Andalucía, LIV Golf UK, and three US stops (culminating with LIV Golf Michigan), will have access to curated hospitality experiences, B2B hosting, and immersive on-site activities.

These initiatives, set to take place throughout the summer, aim to deepen fans' engagement with the sport while highlighting the collaborative efforts of ROSHN Group and LIV Golf to modernize golf and make it more accessible.