Zinklar Strengthens Global Footprint, Names Ben Boix As US Managing Director

Zinklar, the Spain-based consumer insights platform, has recently announced a significant expansion of its North American operations by appointing Ben Boix as the new Managing Director. This move is part of Zinklar's broader strategy to enhance its global presence and provide businesses worldwide with valuable, actionable data through customer-centric insights. Boix, who has amassed over 15 years of experience in market research, strategic analysis, and leadership, coupled with an MBA from the Berkeley-Haas School of Business, is set to spearhead this ambitious expansion.

"The U.S. market presents a substantial opportunity for growth, and I am thrilled to lead Zinklar's efforts in this region," Boix commented. He further emphasized the company's aim to make consumer insights accessible to companies of all sizes, allowing them to prioritize their customers and integrate them into the core of their business strategies.

Jordi Ferrer, CEO of Zinklar, highlighted the importance of this expansion, stating, "With Ben Boix at the helm as Managing Director, we're well-positioned to empower businesses with actionable data that drives consumer-centricity and strategic growth." This development is a testament to Zinklar's commitment to democratizing consumer insights on a global scale.

Market research plays a crucial role in enabling companies to meet consumer demand, foster the development of new products, and create campaigns that resonate with evolving consumer preferences. Currently, up to 40% of Zinklar's clients are leveraging the platform to obtain consumer insights, ensuring that their decision-making processes are guided by a consumer-centric approach.

"As businesses navigate an increasingly complex market landscape, Zinklar aims to be their trusted partner by offering tailored solutions that address their evolving needs," added Boix. Through the integration of artificial intelligence and emotion AI, Zinklar provides deep and thorough consumer insights. These insights are designed to empower businesses with the clarity needed to devise compelling market strategies and operational tactics, keeping companies competitive in a challenging landscape.

With its expansion into the U.S. market, Zinklar is ushering in a new era of informed decision-making and strategic growth for businesses. This development marks a significant milestone for the future of consumer insights.

For additional information about Zinklar and its services, interested parties are encouraged to visit their website at www.zinklar.com.

About Zinklar:

Zinklar stands as a premier provider of insights, dedicated to empowering companies to make informed decisions by engaging closely with their customers. Through its advanced platform, Zinklar enables businesses to access actionable consumer insights quickly and efficiently. This capability drives market agility and secures a competitive edge for companies. Committed to revolutionizing decision-making processes, Zinklar creates a collaborative environment between companies and customers, transforming organizations into entities that are truly consumer-centric.