Y-3 Joins Forces With Real Madrid To Launch An Elegant Matchwear Collection

In a notable collaboration that marries the worlds of fashion and football, Y-3 and Real Madrid have unveiled their latest Matchwear collection. This partnership, which earlier this year introduced a travel collection, continues to blend the realms of sport and style seamlessly. The newly launched premium range is a testament to the fusion of Y-3's aesthetic elegance and Real Madrid's storied tradition, offering an innovative collection that appeals to fans and fashion enthusiasts alike.

The collection draws its inspiration from the early days of the collaboration between adidas and Yohji Yamamoto, with a signature rose motif that harks back to when roses were a preferred graphic and became synonymous with Yamamoto's distinguished design narrative. This theme is vividly brought to life in the collection's standout piece: a purple 4th kit for both the men’s and women’s Real Madrid teams. This kit is not only a nod to Real Madrid's rich heritage, where purple plays a significant role, but is also engineered with adidas' HEAT.RDY technology, ensuring players remain cool and dry during intense performances.

Beyond the 4th kit, the collection extends to include two goalkeeper kits in black and orange, alongside a white pre-match ensemble comprising a top, shorts, and an anthem jacket. Y-3 has also meticulously crafted a range of fanwear items that include a T-shirt, hoodie, cross body bag, cap, and scarf, each embodying Y-3’s renowned savoir-faire.

Adding to the allure of the collection are the special edition Predator boots and goalkeeper gloves introduced by Y-3 and adidas. These items further cement the collaboration's commitment to blending high fashion with high performance.

The campaign for this collection has been brought to life through the lens of London-based photographer Gabriel Moses. Featuring current Real Madrid icons such as Naomie Feller, Jude Bellingham, David Alaba, and Misa Rodríguez, the campaign's dynamic visuals narrate the story of an unparalleled sporting legacy reenvisioned through fashion.

Set for global release on March 27th, the Y-3 for Real Madrid Matchwear Collection will be available at adidas.com/y-3, on CONFIRMED, in-store at Real Madrid Official Stores, shop.realmadrid.com, and through select retailers. This collaboration marks another milestone in the ongoing partnership between Y-3 and Real Madrid, showcasing their shared vision of bringing innovative design to the forefront of sport.