Xiaomi Announces 2024 Xiaomi Fan Festival To Celebrate And Appreciate Its Fans

Beijing, CHINA – Xiaomi has officially announced the return of its annual Xiaomi Fan Festival (XFF) for 2024, marking the 14th anniversary of the company's inception. Scheduled for April 6, the event celebrates the bond between Xiaomi and its global fanbase through exclusive promotions and activities under this year's theme, "Our iconic moment." This theme invites fans to reflect on memorable experiences shared with the brand while looking forward to creating new ones.

In commemoration of the 2024 XFF, Xiaomi is set to release a special edition of the Redmi Note 13 Pro+ 5G. This edition will feature a Mystic Silver rear finish, showcasing the Xiaomi Fan Festival logo through an advanced design process. The logo, created using nanolithography, exhibits a captivating refractive effect that brings it to life. Packaged in an exclusive box with silver embossing, the special edition also includes unique wallpapers and themed stickers for fans to personalize their devices. This limited edition smartphone will be available for pre-order in select countries and regions from March 29, 2024.

For the first time, Xiaomi is offering a select group of core fans an exclusive opportunity to visit the Xiaomi Global Campus on April 12. Participants will tour Xiaomi Labs and experience firsthand some of the company's latest innovations.

The History of Xiaomi Fan Festival

Since its inception in 2012 on the second anniversary of Xiaomi's founding, XFF has grown into a global celebration extending to over 40 countries and regions. Initially launched in Mainland China, the festival expanded to India and Indonesia in 2015 and entered European markets in 2018. The event serves as a platform for Xiaomi to express gratitude towards its fans for their unwavering support.

Xiaomi also announced that its HyperOS would be available for the Redmi Note 13 Series via OTA updates starting March 25. Additionally, F-codes will be distributed to a lucky few, granting them priority purchase privileges for Xiaomi products.

About Xiaomi Corporation

Founded in April 2010 and listed on the Hong Kong Stock Exchange in July 2018, Xiaomi is a leading consumer electronics and smart manufacturing company. With smartphones and smart hardware connected by an IoT platform at its core, Xiaomi aims to provide high-quality products at honest prices. As of September 2023, MIUI's monthly active users reached approximately 623 million globally, with around 699 million smart devices (excluding smartphones, laptops, and tablets) connected to its platform. Present in more than 100 countries and regions worldwide, Xiaomi continues to make significant strides in innovation and user experience. The company's inclusion in the Fortune Global 500 list for the fifth consecutive year in August 2023 underscores its growing influence and success on the global stage.