Xbox Joins Forces With Atlanta Dream For Inaugural HoopFest Celebrating Atlanta's 404 Day

In a vibrant celebration of Atlanta's unique culture and the spirit of basketball, the Atlanta Dream, in collaboration with Xbox, is set to host the inaugural Atlanta Dream HoopFest. This event, a fusion of a block party and a 3-on-3 outdoor high school basketball tournament, is scheduled for Friday, April 5, 2024, from 3:00 p.m. to 8:00 p.m. at the Atlantic Station Greenspace. The occasion is dedicated to commemorating Atlanta's 404 Day, an annual event that pays homage to the city's distinct identity.

The genesis of this innovative event was a shared vision between Xbox and the Atlanta Dream to craft an experience that not only highlights Atlanta's global influence but also ignites excitement among fans of both entities. This vision influenced every aspect of the event's planning, from selecting the date to designing the HoopFest logo, which artistically incorporates the Atlanta skyline alongside the iconic Xbox Sphere, embodying the essence of basketball.

Attendees of this no-cost event can expect an engaging mix of activities. High school boys and girls basketball teams will compete in brackets, with winners receiving custom Atlanta Dream HoopFest Xbox Series S consoles among other prizes. The festival atmosphere will be enhanced with DJ music, food stalls, merchandise booths, and appearances by the Atlanta Dream Hype Team and organization members. Representatives from Xbox, Microsoft, and Overtime will also be present to cover the festivities.

Gaming enthusiasts will have plenty to look forward to as well. The Locker Room, a collaborative space by Microsoft and Xbox, will offer attendees the opportunity to play a variety of popular Xbox games, including recent additions to Xbox Game Pass like NBA 2K24 and EA Sports Madden NFL 24. This feature underscores the event's commitment to blending sports with gaming.

Moreover, the event will shine a spotlight on the Power Her Dreams program. This initiative by Microsoft and The Atlanta Dream aims to empower young women and girls through STEM (Science, Technology, Engineering, and Math) programming. Participants can learn about technical skills such as coding by creating mini-games on Surface devices, furthering the Atlanta Dream's efforts to provide foundational access points for young girls and women in sports.

Set against the backdrop of Atlantic Station on April 5, 2024, the Atlanta Dream HoopFest promises a day filled with sportsmanship, gaming, music, and more. It represents a unique collaboration between The ATL, the Dream, and Xbox to create an unforgettable block party experience.