U.S. Polo Assn. Named Finalist For Best Sports Licensed Brand At 2024 Licensing International Excellence Awards

U.S. Polo Assn., the official brand of the United States Polo Association (USPA), has been nominated as a finalist for Best Sports Licensed Brand at the 2024 Licensing International Excellence Awards. This annual event in Las Vegas honours brands that employ innovative and creative marketing strategies globally. Winners in 32 categories were chosen from nearly 200 finalists by an expert panel from 20 countries and voted on by the licensing industry.

With over 800 entries, U.S. Polo Assn. stands among notable brands such as Formula 1, NASCAR, the NFL Players Association, 24H LE MANS, and Yale University in the Best Sports Licensed Brand category. J. Michael Prince, President and CEO of USPA Global, expressed pride in the nomination, highlighting the brand's record growth through strategic partnerships and award-winning marketing campaigns.

U.S. Polo Assn. achieved $2.4 billion in global retail sales in 2023 and expanded its presence to 190 countries with 1,100 retail stores and numerous wholesale locations and e-commerce platforms. The brand also saw record e-commerce growth with around 50 brand sites in 20 languages and over 8 million social media followers.

The brand's multi-year deal with ESPN has significantly increased exposure to premier polo championships worldwide. Additionally, USPA now owns the USPA National Polo Center (NPC) in Palm Beach County, North America's premier polo destination, with U.S. Polo Assn. as the lead sponsor.

Molly Robbins, SVP of Global Licensing and Business Development at USPA Global, expressed honour at being recognized as a finalist and praised the U.S. Polo Assn. team's efforts in enhancing the brand's global presence. Robbins attended the Excellence Awards at the HyperX Arena in Luxor on May 20, 2024, alongside Shannon Stilson, VP of Sports Marketing and Media.

U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), one of the oldest sports governing bodies in the United States, founded in 1890. The brand has a multi-billion-dollar global footprint with distribution through more than 1,100 retail stores and thousands of additional points of distribution worldwide.

The brand offers apparel, accessories, and footwear for men, women, and children in over 190 countries. A recent multi-year deal with ESPN has made polo accessible to millions of sports fans globally for the first time. U.S. Polo Assn. has been consistently named one of the top global sports licensors alongside NFL, NBA, and MLB by License Global.

The brand has received recognition for its global growth, expansion, licensing, and digital growth from various media outlets such as Forbes, Fortune, Modern Retail, GQ, Yahoo Finance, and Bloomberg.

USPA Global manages the U.S. Polo Assn. brand through its subsidiary Global Polo Entertainment (GPE), which also oversees Global Polo TV providing sports and lifestyle content.