U.S. Polo Assn. Sets New Sales Record At $2.4 Billion, Targets Further Growth

U.S. Polo Assn., the esteemed brand of the United States Polo Association (USPA), has marked a significant milestone by achieving $2.4 billion in global retail sales in 2023. This achievement underscores the brand's robust expansion strategy across both established and burgeoning markets worldwide, including North America, Western Europe, Asia, Latin America, the Middle East, and India. With ambitions to establish itself as a billion-dollar business in India, U.S. Polo Assn.'s global footprint spans 190 countries, featuring over 1,100 retail stores alongside numerous wholesale points of sale.

The brand's strategic growth endeavors aim to increase its global store count to over 1,500 in the foreseeable future. This ambition is supported by a notable surge in e-commerce operations, which now encompass 50 brand sites available in 20 languages. Furthermore, U.S. Polo Assn.'s social media presence is formidable, boasting 8 million followers globally. J. Michael Prince, President & CEO of USPA Global, attributes this success to the concerted efforts of the global team and strategic partners who have adeptly navigated the challenges of the retail sector.

U.S. Polo Assn.'s connection with the sport of polo remains strong, highlighted by a multi-year global agreement with ESPN to enhance the sport's visibility worldwide. The brand also owns the USPA National Polo Center in Florida, home to the prestigious U.S. Open Polo Championship. Managed by USPA Global and its subsidiary Global Polo Entertainment (GPE), which oversees Global Polo TV, U.S. Polo Assn.'s achievements have been recognized in prominent publications such as Forbes, Fortune, and GQ.

Despite facing challenges within the global retail industry, U.S. Polo Assn. has not only met but exceeded its sales target of $2 billion three years ahead of schedule. Now setting its sights on reaching $3 billion in sales and expanding its retail presence to 1,500 stores, the brand continues to solidify its position as one of the top five licensed sports brands globally.