Toyota Prius Secures 2024 World Car Design Of The Year Title

The 2024 World Car Finals, energized by Brembo, culminated at the New York International Auto Show with the revelation of winners across six distinguished award categories. In a notable achievement, the Toyota Prius clinched the title of the 2024 World Car Design of the Year. Yasushi Ueda, the Chief Engineer for Prius, shared insights into their vision of crafting a vehicle that resonates with consumers on both rational and emotional levels. The selection process involved a panel of 100 international automotive journalists who meticulously evaluated each contender. KPMG was responsible for tabulating the vote results, ensuring a transparent and fair judgment process.

All vehicles considered for various World Car award categories were also contenders for the World Car Design of the Year, making the competition fierce with seventy vehicles in contention. A specialized design panel, comprising six renowned global design experts, offered their recommendations to guide the jurors in their final decision-making process. The Toyota Prius stood out among finalists that included the Ford Bronco and the Ferrari Purosangue, showcasing its unique design appeal.

This year marks the 19th anniversary of a fruitful partnership between the World Car Awards and the New York International Auto Show. Mark Schienberg, President of NYIAS, expressed his enthusiasm for inaugurating the show by honoring the World Car Awards winners. Daniele Schillaci, CEO of Brembo, extended his congratulations to the victors while emphasizing the pivotal role of innovative technologies and major trends in sculpting today's automotive industry.

The journey to the World Car Awards is an annual tradition that sees international jurors embarking on a comprehensive evaluation of eligible vehicles. This process is documented through World Car TV, offering audiences insights through reviews and expert commentary. The program's success is attributed to the support from its official partners: AITASTIC Research & Consult, Brembo, Geneva International Motor Show, New York International Auto Show, KPMG, and Newspress. As we celebrate the 20th anniversary of the World Car Awards in 2024, it stands as a testament to its enduring significance in recognizing automotive excellence on a global scale.