TotalMedia To Unveil New Software-Based Encoder With Ideal Systems At Broadcast Asia

Leading Asian broadcast systems integrator Ideal Systems announced it will host the global launch of a new software-based encoder for broadcasters at the upcoming Broadcast Asia exhibition in Singapore. This encoder solution from TotalMedia is part of a growing suite of video processing tools pre-integrated with Ideal Systems' "Alice" integration platform and Bitmovin for cloud encoding, enabling seamless and cost-effective burst-encoding in the cloud.

The TotalMedia – Alice – Bitmovin integrated solution aims to provide cost-effective, scalable encoding solutions to Asian broadcasters. It is designed to integrate easily into existing media workflows and orchestrate new and diverse workflows efficiently. "We saw a gap in the broadcast encoder market with huge potential," said Fintan Mc Kiernan, CEO at Ideal Systems Singapore. "To realize this potential, we worked with TotalMedia and Bitmovin to fill the gap with a cost-effective, AI-enabled, on-premises encoding solution that offers cloud-agnostic burst-encoding for massive scalability."

Mc Kiernan highlighted that TotalMedia is offering a seven-year warranty on the hardware and software, along with free basic support. "We believe this offers our customers the longest encoder hardware lifespan and the best encoder support package in the industry. Longer life, enhanced flexibility, and reduced TCO are exactly what broadcasters are looking for today," he added.

The encoder is designed to provide high-quality, efficient video encoding for various use cases, including live streaming, on-demand video, and broadcast workflows. The new TotalMedia encoders run on common off-the-shelf (COTS) Dell servers optimized for high-quality video encoding and support all key broadcast codecs and standards.

By using the Alice integration with Bitmovin, the solution offers massive scalability to handle large volumes of video content. This includes live streams with millions of concurrent viewers or on-demand video libraries with extensive catalogs. The integration ensures ease of orchestration and seamless incorporation into existing workflows.

The TotalMedia encoder also provides versatile AI-based video quality enhancements integrated seamlessly into the transcoding pipeline. These include Content Adaptive Encoding, Super Resolution, Frame Rate Up-conversion, SDR to HDR Up-conversion, Portrait mode video creation, Smart Color Enhancement, De-fog and Smart Sharpness for visual fidelity, De-noise and Scratch Removing for old titles. More AI functionalities are expected in subsequent releases.

Ultra-Low Latency and Customization

The new ultra-low latency encoding solution offers maximum flexibility in configuration options. Users can customize encoding settings and workflows based on specific requirements such as resolution, bitrate, and codec selection. The solution also ensures easy integration into existing media workflows via Ideal’s Alice platform.

Ideal Systems' collaboration with TotalMedia and Bitmovin aims to address a significant gap in the broadcast encoder market by providing a scalable, flexible, and cost-effective solution that meets modern broadcasters' needs.