Tobias Menne Enhances Greeneye Technology's Mission With Advisory Board Role

TEL AVIV, Israel -- In a significant move to bolster its strategic growth and innovation, Greeneye Technology, a leader in AI-enabled precision spraying technology for agriculture, has welcomed Tobias Menne to its advisory board. Menne, a veteran in the agtech industry, brings over two decades of experience from his tenure at prestigious companies such as Bosch BASF Smart Farming (now One Smart Spray), xarvio Digital Farming Solutions, and Bayer.

Menne's expertise in developing and scaling agtech products will be instrumental in expanding Greeneye's network of strategic partnerships across machinery, crop-protection, and trait companies. His role will also focus on driving product and technology innovation while pushing for expansion into new territories. Notably, Menne has previously held the position of Global Head of Digital Farming at Bayer, where he spearheaded the company's innovation strategy and led the acquisition of xarvio Digital Farming Solutions by BASF, marking a pivotal moment in digital farming solutions with 1.4 million global users.

Expressing his enthusiasm for joining Greeneye Technology, Menne highlighted the transformative potential of smart spraying technology in improving weed management, simplifying logistics, and boosting yields for growers. He emphasized Greeneye's unique position to lead the market with its proprietary technology and strategic go-to-market (G2M) strategy.

Greeneye Technology stands out as the first company to introduce a commercially available precision spraying system in the U.S., revolutionizing weed control management for farmers. This innovative retrofit solution is compatible with any brand or size of sprayer, showcasing Greeneye's commitment to versatility and accessibility. The timing of Menne's appointment is crucial as Greeneye aims to expand its presence in the U.S. by entering new states and enhancing the system's capabilities to support additional crops and inputs.

Nadav Bocher, CEO of Greeneye Technology, expressed his excitement about Menne joining the advisory board. Bocher praised Menne's extensive experience in business management, scaling agricultural technologies, and developing strategic partnerships as key assets that align with Greeneye's ambitious growth objectives. Bocher believes that Menne's involvement will significantly contribute to advancing precision spraying technology for farmers not only in the U.S. but also on a global scale.

About Greeneye Technology: Founded in 2017 in Tel Aviv, Israel, Greeneye Technology is dedicated to developing sustainable alternatives to traditional crop protection methods. By leveraging AI and deep machine learning, Greeneye's precision spraying technology enables intelligent, real-time field decisions that have been proven to reduce chemical usage by an average of 87%. The company boasts a multidisciplinary team with expertise across various fields including computer vision, AI, agronomy, mechanical engineering, and business. In November 2021, Greeneye closed a $22m funding round led by JVP, KDT, and included investments from Syngenta and AGCO. April 2022 marked a significant milestone with the commercial launch of its technology in North America.

For more information on Greeneye Technology and its innovative solutions for sustainable agriculture, visit their website at www.greeneye.ag.