Subaru Solterra Earns Best Leasing Newcomer Award At Inaugural 2024 Leasing.com Event

On April 17, 2024, the automotive industry witnessed the unveiling of the inaugural Leasing.com Awards winners, with the Subaru Solterra clinching the title of Best Leasing Newcomer. This recognition marks a significant milestone for Subaru, a brand that has ventured into the electric vehicle (EV) market with its all-electric Solterra, diverging from its traditional focus on internal combustion engines.

Leasing.com, a platform renowned for offering comprehensive lease deals across a broad spectrum of vehicles for over two decades, has acknowledged the Subaru Solterra for its exceptional qualities. Chris Evans, Chief Marketing Officer at Leasing.com, highlighted the vehicle's adherence to Subaru's legacy of durability and toughness, alongside its distinctive styling and premium feel. Evans noted the rarity of witnessing a new all-electric model making such an impactful debut on their platform.

Lorraine Bishton, Managing Director at Subaru UK, expressed her delight over receiving the award. She emphasized how the Subaru Solterra represents a pivotal evolution for the brand, showcasing its commitment to blending affordability with style and advanced technology. This accolade from Leasing.com symbolizes Subaru's successful entry into the leasing market and its resonance with new customers.

The Subaru Solterra stands out as an all-electric SUV that embodies the brand's dedication to environmental responsibility without compromising on its heritage. It features zero-tailpipe emissions and is equipped with cutting-edge in-vehicle technology. The SUV maintains Subaru's industry-leading safety standards and is capable of tackling various terrains with its permanent All-Wheel-Drive and X-MODE terrain control system.

Subaru has long been celebrated for its engineering excellence, producing vehicles that offer unparalleled safety, capability, and reliability. The brand's commitment to building cars that cater to everyday life and challenges is evident in its range of models, including the Forester e-BOXER, Outback, Crosstrek e-BOXER, and now the all-electric Solterra. Since 1954, Subaru has been dedicated to creating vehicles that are better where it matters most.

For more information on Subaru and its range of vehicles, interested parties are encouraged to visit www.subarumedia.co.uk.