STRATACACHE Expands Its Digital Signage Empire With Dot2Dot Acquisition

STRATACACHE has announced the acquisition of Dot2Dot Communications, a digital signage and out-of-home specialist based in Ontario, Canada. Dot2Dot is known for its digital signage integration and strategic partnership with Scala, a member of the STRATACACHE family of digital signage companies. This acquisition aims to expand STRATACACHE’s global service reach in the out-of-home media sector.

Chris Riegel, CEO of STRATACACHE, commented on the acquisition: "With the continued growth and evolution of the out-of-home media industry and its ongoing adoption of more advanced digital experiences, the acquisition of Dot2Dot Communications perfectly aligns with the STRATACACHE strategy of connected media audiences."

The integration of Dot2Dot’s Ad Manager platform with STRATACACHE’s digital signage products and capabilities, including Scala CMS and Walkbase audience insights solutions, is expected to drive significant incremental revenue opportunities. The global managed network capabilities for out-of-home media companies and new media developers will also benefit from this acquisition.

Dot2Dot’s Ad Manager platform is a leading digital inventory management solution for Tier 2 and Tier 3 out-of-home media companies. It serves various sectors such as airports, shopping malls, stadiums, transportation centers, and corporate real estate developers. Notable clients include Adams Outdoor, Reagan Outdoor, Maple Leaf Foods, Home Depot, Hydro One, Milwaukee Tools, Quadreal Properties, Seneca College, OLG, Allvision/Rogers, Quebecor, RBC, and Aritzia.

Leadership Perspectives

Andy McRae, General Manager of Dot2Dot Communications, expressed enthusiasm about joining the STRATACACHE family: "The additional resources and capabilities now available to us ensure that our out-of-home and retail-focused solutions will lead the industry. We expect tremendous growth over the next few years."

Kevin Carbone, CEO of Scala, added: "As an out-of-home leader, Dot2Dot perfectly complements our PRN in-store retail media business. We continue to grow full-funnel opportunities for CPG and FMCG brands to engage with consumers all along their path to purchase."

About STRATACACHE

STRATACACHE provides a comprehensive range of consumer, audience, and passenger engagement technology and services to major restaurant, retail, transportation, and service companies worldwide. Their digital solutions employ smart digital displays, advanced sensors, and artificial intelligence to enhance guest experiences by improving profitability, efficiency, customer satisfaction, and speed of service.

Powering digital signage content to over three million digital displays globally, STRATACACHE has localized support and operations in 28 countries. For more information: www.stratacache.com and @STRATACACHE.