STF's Global Recognition For Fusing Heritage With Innovation In Corporate Identity

Shaping The Future (STF), a Saudi creative consulting firm, has garnered international acclaim by winning the Muse Creative Awards in the Corporate Identity category for their KONOZ project. This $1.7 billion development in Riyadh, inspired by gemstones, underscores STF's commitment to crafting impactful corporate identities.

Ahmed Bin Baz, founder of STF, highlighted that the firm operates across four disciplines: Advisory, Agency, Spaces, and Digital. STF integrates Saudi Arabia's rich heritage into their work. One notable project is ROSHN, a real estate development company established in August 2020 by the Saudi Public Investment Fund as one of its megaprojects. ROSHN focuses on traditional ornaments and cultural significance.

STF's diverse team includes professionals from various nationalities and linguistic backgrounds, contributing a wealth of perspectives to their projects. The firm's excellence has been recognised by the World Brand Design Society (WBDS), ranking it as the sole Saudi company among the top agencies globally.

STF's AO PARK Mall project secured a win in the Corporate Identity category and received a shortlist nomination for the World Brand Design Society Awards. AO PARK, a $400 million retail development, is set to become a cultural and entertainment landmark, showcasing the region's potential.

Additionally, STF's "MODON HQ & Pavilion" project has been shortlisted for the Commercial Project of the Year by Construction Week. This nomination highlights STF's outstanding capabilities in commercial project design.

Ahmed Bin Baz emphasized STF's dedication to the cultural heritage of Saudi Arabia and collective creativity. He encapsulated this philosophy by stating that "exceptional design embodies the collective wisdom and beauty of humanity."

STF's achievements reflect their dedication to integrating cultural heritage into modern design while maintaining high standards of creativity and innovation. Their projects continue to gain recognition on both national and international stages.

The firm's success in various prestigious awards underscores its role as a leading creative consulting firm in Saudi Arabia. With a focus on cultural significance and innovative design, STF continues to set benchmarks in the industry.