Stella Artois Teams Up With David Beckham For New 'Moments Worth More' Campaign

New York, NY – On Wednesday, March 13, 2024, Stella Artois, the esteemed European-style lager, unveiled its collaboration with sports and lifestyle icon David Beckham. This partnership marks the launch of their new global campaign titled "For Moments Worth More." The initiative aims to highlight the value of genuine moments, emphasizing the importance of cherishing everyday instances by enhancing them with the premium taste of Stella Artois. With a brewing heritage spanning over 600 years, Stella Artois has established itself as a premium beer choice, known for its unique flavor profile.

Tim Ovadia, Global Vice President of Marketing for Stella Artois at AB InBev, shared insights into the evolving perception of premiumness in today's market. He noted that being considered 'premium' transcends price tags, requiring brands to connect with consumers on an emotional level. The campaign's premiere creative, "A Taste Worth More," humorously suggests that the taste of Stella Artois is so superior it surpasses even the opportunity to meet David Beckham at a bar.

David Beckham expressed his enthusiasm for the partnership, stating, "I’m pleased to partner with Stella Artois and excited to celebrate the importance of genuine moments with family and friends." His affinity for the brand and its distinctive taste makes him an authentic ambassador for this campaign.

The commercial, crafted by GUT Miami, kicks off a year-long campaign that will be complemented by digital and out-of-home advertising efforts from JKR London. Chris Jones, Group Vice President of Marketing for Stella Artois at Anheuser-Busch, expressed excitement about this new chapter in the brand's history. The campaign aims to celebrate Stella Artois's distinctive taste and its role in elevating moments that truly matter.

About Stella Artois

Stella Artois is a Belgian-style lager with a rich tradition of crafting high-quality beer since 1366. Known for its malty middle and crisp finish, it delivers a full flavor with a hint of bitterness. The beer is internationally recognized for its excellence and taste. Stella Artois is best enjoyed in its iconic Chalice following a 3-Step Pouring Ritual to ensure a perfect drinking experience. The brand also offers Stella Artois Liberté, a zero-alcohol brew with the same refreshing taste.

About Anheuser-Busch

Anheuser-Busch has been dedicated to brewing great-tasting, high-quality beers for over 165 years. Operating more than 120 facilities across the United States and employing over 18,000 individuals, it owns several of America’s most beloved beer brands. The company is committed to making a meaningful impact in the world through responsible drinking programs, emergency drinking water donations, and leading sustainability efforts.

This partnership between Stella Artois and David Beckham underscores the brand's commitment to celebrating life's valuable moments. By focusing on genuine worth rather than materialistic measures of premiumness, Stella Artois invites consumers to appreciate the quality time spent with loved ones over a beer.