Squeeze To Open First Florida Location In Sarasota, Offering Personalized Massages
Squeeze, a rapidly expanding massage service destination, is set to open its newest shop in Sarasota, Florida, this June. Conceptualized by Drybar founders Alli Webb, Michael Landau, and former VP of marketing Brittany Driscoll, Squeeze aims to modernize the massage industry by offering an accessible, stress-free, and personalized experience.
Through the Squeeze app and website, guests can book appointments, set preferences, pay, tip, rate, and review their sessions. This streamlined process allows customers to walk in and "float out." The Sarasota location will be the first Squeeze shop in Florida, situated in Fruitville Commons.
The 2,446-square-foot Sarasota shop features a modern yet sophisticated design with eight treatment rooms. The ambiance is crafted to foster relaxation and enhance overall well-being. Each massage is tailored to the customer's preferences, including pressure, music, lighting, and specific body areas to focus on.
Guests can set their preferences through the app or website, which are saved to their profiles and reviewed by therapists before appointments. This ensures that Squeeze knows exactly what each guest wants every time they visit. Complimentary enhancements such as deep tissue, heat therapy, percussion therapy, and aromatherapy are also available.
Squeeze offers various pricing options and monthly membership programs with perks:
| Membership Type | Price | Details |
|---|---|---|
| Founding Membership | N/A | Up to 40% off massages for the lifetime of the membership (limited time only) |
| Main Membership | $105 | One 80-minute massage per month |
| Mid Membership | $75 | One 50-minute massage per month |
| Main Squeeze (Post Open) | $125 | One 80-minute massage per month |
| Mid Squeeze (Post Open) | $95 | One 50-minute massage per month |
| Main Squeeze (Pay-Per-Squeeze) | $159 | One 80-minute massage |
| Mid Squeeze (Pay-Per-Squeeze) | $129 | One 50-minute massage |
Sarasota Store Opening Details
The Sarasota store opening marks a significant milestone for Squeeze as it continues its national expansion with over 90 new shops in development. The store will open in June 2024 and operate Monday through Sunday from 8 a.m. to 9 p.m.
Location:
Squeeze - Sarasota
3070 Fruitville Commons Blvd.
Suite 100
Sarasota, FL 34240
About Squeeze
Squeeze was created out of a passion for massages, aiming to bridge the gap between luxurious spas and budget-friendly chains. From booking to payment, Squeeze simplifies the entire massage experience. The brand is redefining how we think about massages for the modern consumer.
For more information, visit Squeeze's website or follow them on Instagram @squeeze.
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