ONESIAM Experience Elevates Songkran To Global Stage With World Water Festival

Thailand's premier destination developer, Siam Piwat, has unveiled the ONESIAM Experience, a collaborative effort that unites several iconic locations in Bangkok. This initiative aims to highlight the diverse offerings of destinations such as Siam Paragon, Siam Center, Siam Discovery, ICONSIAM, ICS, and Siam Premium Outlets Bangkok. Furthermore, these destinations will be integrated into the ONESIAM SuperApp, enhancing the visitor experience.

In a significant move, Siam Piwat is organizing the "World Water Festival: The Songkran Phenomena" set for April 2024. This event promises to be an unprecedented celebration, especially following UNESCO's recent recognition of Songkran as an Intangible Cultural Heritage of Humanity. Each participating shopping center is gearing up with unique preparations and highlights for the festival.

Siam Paragon is set to host the "Siam Paragon Ultrasonic Water Festival 2024," featuring an international lineup of artists, music, and entertainment. A special art installation titled "Lobster Man" by renowned artist Philip Colbert will be a key attraction. Additionally, the venue will feature the "World Stage – Music Festival" and ancient Buddha statues for public veneration.

The "Siam Center Splashtastic Fun Fest" will showcase innovative fashion trends, interactive screens, and a collection of modern Thai batik designs. This contribution aims to blend traditional elements with contemporary fashion in a festive atmosphere.

Summer Exploratorium at Siam Discovery

Siam Discovery's "The Summer Exploratorium" focuses on sports and street art. The event will include a basketball tournament and a splash party with light and sound displays. Korean street artist JAYFLOW will contribute artwork to the event, adding a vibrant street art dimension.

ICONSIAM's Iconic Songkran Festival

ICONSIAM is preparing for "THE ICONIC SONGKRAN FESTIVAL 2024 ICONSIAM Miraculous Chao Phraya Maha Songkran 2024." This grand celebration along the Chao Phraya River aims to elevate Songkran to a world-class festival status. Highlights include a Miss Songkran parade, water splashes along the river, and performances by top music artists.

Special Promotions at Siam Premium Outlets Bangkok

Siam Premium Outlets Bangkok will offer special promotions for tourists during the Songkran Festival. This initiative invites visitors to join the ONESIAM Experience and immerse themselves in the festival's enchantment throughout April.

The ONESIAM Experience and the "World Water Festival: The Songkran Phenomena" are designed to offer an unforgettable experience for both Thai and international visitors. By bringing together unique highlights and entertainment options from each location, this year's festival is poised to be the most memorable yet. The event is being promoted using the hashtag #ONESIAM, inviting visitors to partake in this immersive cultural celebration.