Smith Medical Revolutionizes Surgical Care With Transparent Pricing In Colorado
In a significant move towards transforming healthcare access and economics, Smith Medical Direct Specialty Care Surgery Center of Denver PC, commonly known as Smith Medical Direct Specialty Care, has officially opened its doors in Littleton, Colorado. This newly inaugurated ambulatory surgery center is making headlines for its innovative approach to healthcare, offering a wide array of surgical procedures at prices that are both fair and fully transparent.
Located in the Denver suburb of Littleton, the Smith Medical Ambulatory Surgery Center (ASC) is a multispecialty facility that prides itself on providing state-of-the-art treatments from some of the top local surgeons. The center specializes in a variety of surgical procedures including orthopedics and spine; ear, nose, and throat; general surgery; as well as upper and lower extremity procedures, alongside men's and women’s health procedures. What sets this center apart is its cash-based model which ensures the cost of each surgery is clearly displayed on its website, thereby facilitating better accessibility and budgeting for patients.

Smith Medical’s approach to healthcare is not just about offering surgeries at reduced costs; it's about overhauling the current healthcare system. The cost of care at Smith Medical is estimated to be 30-50% less expensive than the PPO Network pricing that most employer plans adhere to. This initiative is particularly beneficial for those who are uninsured, underinsured, or have high deductibles. Furthermore, it serves as an ideal option for self-funded employer health plans looking for "direct pay" healthcare solutions for their employees.
One of the most compelling aspects of Smith Medical’s model is the financial benefits it offers to physicians. Despite the transparent, reduced fees for surgeries, physicians at Smith Medical often receive higher payments than what they would earn through traditional PPO structures. Additionally, these payments are processed much quicker than the conventional insurance-based reimbursement methods. This financial model not only attracts top medical talent but also ensures that everyone involved benefits from the system.
Brendon Lundberg, COO of Smith Medical, expressed his views on the current state of healthcare economics: "The economics of healthcare have become an absolute mess. For years the two parties who matter most–the patient and the physician–have been squeezed financially. The time has come to say 'no more.' At Smith Medical we’re putting care control back in the hands of physicians and buying power back in the hands of the patients (and their employers). By delivering exceptional care at fair and transparent pricing, we are fundamentally changing a broken system."
This innovative approach not only caters to individual patient needs but also addresses the challenges faced by businesses and benefit advisors who are struggling with escalating costs of traditional healthcare plans. Smith Medical offers direct-to-employer pricing aimed at improving upon these outdated PPO networks and large national health plans that continue to become more expensive each year.
About Smith Medical: Named after Keith Smith, MD, a pioneer in all-cash, price-transparent surgical care since 1997, Smith Medical Direct Specialty Care operates under the trade name of Smith Medical Holdings Inc. and its subsidiaries. The Littleton, CO ambulatory surgery center marks the beginning of a national expansion plan which aims to replicate Dr. Smith’s successful model across multiple multispecialty ASCs throughout the country. Each facility promises to deliver top-notch procedures from leading surgeons coupled with clear, fair, transparent, and upfront pricing.
For those interested in learning more about Smith Medical Direct Specialty Care and its innovative healthcare solutions, further information can be found on their official website: https://smithdsc.com/.