Škoda Auto To Unveil Electric Vision Gran Turismo Concept At World Premiere

In a move that underscores its commitment to innovation in the digital racing domain, Škoda Auto is set to unveil the Škoda Vision Gran Turismo concept car. This all-electric, single-seater vehicle, designed exclusively for the Gran Turismo 7 PlayStation racing simulation, represents a significant leap forward for the brand. The global unveiling is scheduled for 24 April at 17:00 BST and will be broadcast live from the PLAYzone Arena in Prague. Fans worldwide can tune into the event via the official Škoda Motorsport and Škoda Auto Česká republika YouTube channels, as well as the PLAYzone Arena’s Twitch channel.

Anticipation for the Škoda Vision Gran Turismo has been building, especially after the release of a design sketch highlighting the car's distinctive taillights. This design element draws inspiration from the iconic 1957 Škoda 1100 OHC Spider, blending it with Škoda’s modern "Modern Solid" design features. The concept car promises to be a visually striking addition to the virtual racing world, offering gamers an unparalleled driving experience.

The Škoda Vision Gran Turismo is more than just a nod to the past; it's a look into the future of automotive design and technology. As an all-wheel-drive one-seater, it showcases what is possible when traditional design elements are merged with contemporary innovation. The vehicle's inclusion in Gran Turismo 7 is a testament to Škoda's growing influence in the digital realm, an area that continues to gain importance in the automotive industry.

Škoda Auto's strategic vision extends beyond this latest venture into digital racing. With its Next Level – Škoda Strategy 2030, the company aims to become one of Europe's top five best-selling brands by 2030. This ambition is supported by a focus on entry-level segments and an expansion of its electric model offerings. The strategy also includes leveraging growth opportunities in key markets such as India, North Africa, Vietnam, and the ASEAN region.

Currently, Škoda Auto offers an impressive lineup of eleven passenger-car series, including popular models like the Fabia, Scala, Octavia, Superb, Kamiq, Karoq, Kodiaq, Enyaq, Enyaq Coupé, Slavia, and Kushaq. In 2023 alone, the company delivered over 866,000 vehicles to customers worldwide. As part of the Volkswagen Group for three decades, Škoda plays a crucial role within the conglomerate. It is part of the Brand Group CORE, which aims to foster joint growth and enhance efficiency across Volkswagen Group's volume brands.

Škoda's manufacturing capabilities are not limited to its Czech Republic facilities. The company also has production capacity in China, Slovakia, and India through Group partnerships and collaborates with a local partner in Ukraine. With approximately 40,000 employees globally and active in around 100 markets, Škoda Auto is a significant player on the international stage. Its contributions to components such as MEB battery systems, engines, and transmissions are vital within the Volkswagen Group ecosystem.

The upcoming premiere of the Škoda Vision Gran Turismo marks an exciting chapter for Škoda Auto as it continues to explore new frontiers in automotive design and technology. This initiative not only strengthens its presence in the digital racing world but also aligns with its broader strategic goals for growth and innovation in the coming decade.