SIBUR Optimises Logistics And Payment Systems For Its Turkish Clients

In a strategic move to bolster its presence in the Turkish market, SIBUR, Russia's largest polymer and rubber producer, recently organized a conference in İstanbul for its Turkish clientele. The event served as a platform for discussions on sales developments within Türkiye, highlighting SIBUR's commitment to meeting customer needs through significant logistical enhancements and product diversification.

SIBUR has taken notable steps to enhance its service delivery within the Turkish market. In 2023, the company increased its warehouse count from two to five, demonstrating a robust commitment to improving supply chain efficiency. Additionally, the possibility of opening a new warehouse in Gaziantep, a key polymer consumption hub in Türkiye, is currently under evaluation. This expansion strategy is set to significantly reduce the delivery time of Russian polymers to Türkiye by nearly 50%, bringing it down to 35 days.

The representatives from SIBUR emphasized Türkiye's strategic importance as a market due to its geographical proximity, strong economic ties, and high polymer consumption. In response to the specific needs of Turkish businesses, SIBUR is broadening its product range to include high-demand items such as polypropylene, polyethylene, block copolymers, and random copolymers. This diversification strategy not only caters to the current demand but also positions SIBUR as a responsive and versatile supplier in the Turkish market.

Adapting to Local Needs

In an innovative financial move, SIBUR transitioned to conducting transactions with its Turkish customers in Turkish Lira starting from the second half of 2023. This shift aims at providing more convenience and stability for local businesses amidst fluctuating global currency markets. Furthermore, SIBUR has begun offering trade financing and insurance options to select Turkish clients, enhancing its attractiveness as a supplier by addressing financial and operational risks.

Future Directions

As part of its ongoing development strategy, SIBUR is exploring the needs of the Turkish market for products that incorporate recycled plastic and have reduced carbon footprints. This initiative reflects the company's leadership in sustainable development and its commitment to offering environmentally friendly solutions that meet the evolving demands of the market.

The concerted efforts by SIBUR to expand its logistical capabilities, diversify its product offerings, adapt financial transactions to local preferences, and explore sustainable product options underscore its strategic approach towards strengthening its position in the Turkish market. By focusing on efficiency, responsiveness, and sustainability, SIBUR aims to solidify its role as a key player in Türkiye's polymer and rubber industry.