Siam Piwat Aims To Attract High-Spending Travelers, Boosting Thailand's Economy

Siam Piwat, a prominent real estate and retail developer based in Thailand, is actively broadening its international ecosystem through strategic partnerships aimed at enhancing the tourism sector. The company is currently engaging in discussions with 16 leading airlines to offer unique experiences to tourists. This move is part of Siam Piwat's ambitious plan to draw high-spending travelers and establish Thailand as a premier global destination. The initiative falls under the umbrella of the ONESIAM Experience, encompassing notable destinations such as Siam Paragon, Siam Center, Siam Discovery, ICONSIAM, ICS, Siam Premium Outlets Bangkok, and the ONESIAM SuperApp.

Key strategies employed by Siam Piwat include forging alliances with airlines, online travel agents, and tourism platforms to extend its reach. The company is also offering exclusive privileges to attract high-net-worth individuals and focusing on the MICE (Meetings, Incentives, Conferences, and Exhibitions) market. Collaborations with travel agents and tourist attractions are also part of the strategy. Additionally, Siam Piwat aims to enhance the visitor experience by offering in-mall and out-of-mall privileges through the Tourist Card and ONESIAM SuperApp, which includes discounts, shuttle services, and partnerships with other shopping centers and hospitals.

To facilitate easy registration for tourists, the company has developed the Tourist Webapp and is launching ONESIAM Memberships that reward frequent visitors with redeemable coins. In a bid to generate market excitement, Siam Piwat plans to host iconic events and curate exclusive activities in collaboration with global partners across its shopping centers. The company is also emphasizing sustainability and eco-consciousness by hosting workshops and activities at ECOTOPIA, an eco-specialty store.

The overarching goal of Siam Piwat's initiatives is to bolster the economy, invigorate the tourism industry, position Thailand as a top-tier destination, and provide unforgettable experiences for both local and international visitors. With these efforts, Siam Piwat expresses confidence in its ability to drive growth and positively shape Thailand's image as a global destination.