Rosario Avila Recognized For Her Role In Promoting Diversity Within The Insurance Industry
Arrow Benefits Group, a prominent benefits consulting firm in North Bay, has announced that Rosario Avila, Senior Benefits Advisor and Spanish Language Division Lead, is a finalist for the BenefitsPRO 2024 Advisor of the Year award. Avila will also be a special guest panelist at this year's National Association of Benefits and Insurance Professionals (NABIP) conference.
The Advisor of the Year awards recognise top benefits advisors who are leading by example and innovating within the industry. These professionals work to enrich their local communities and help clients manage costs effectively. Avila has been a pioneer in her field for over two decades. She states, "Making insurance and healthcare culturally relevant is vital to a successful employer-employee partnership."

Avila leads Alianza, Arrow Benefits Group's dedicated Spanish Language Division team of eight members. This division serves a highly valuable yet historically underserved demographic. "It is a profound honour and highlight of my career to be awarded these accolades and to be part of these distinguished panels contributing my ideas and discussing diversity with industry leaders," she says.
Joe Genovese, Arrow’s CEO and Managing Principal, expressed his pride in Avila's achievements. "We are dedicated to fostering a diverse and inclusive culture for our team and clients," he says. "These awards and Rosario’s accolades are a proud moment for us in achieving our directives."
Avila has been invited to participate as a panelist at the NABIP 94th Annual Convention. She will contribute to a discussion on "Equity in the Workplace – Benefit Translation," an important topic conducted as a bilingual session. Her insights will enhance the exploration of ensuring workplace benefits support all employees' wellbeing.
The panel will focus on translating benefits packages to be inclusive, with an emphasis on mental health resources and identifying hidden inequities within standard benefits. Avila will join esteemed panelists to delve into these complexities.
This award celebrates top benefits advisors who advance the industry and assist employers in finding high-quality healthcare and benefits while controlling costs.
About Arrow Benefits Group
Arrow Benefits Group is a partner to employers, delivering employee benefits expertise, service, and strategic consulting tailored to meet clients' unique needs. Arrow co-founded Patriot Growth Insurance Services, one of the largest benefits consulting and brokerage networks in the country. Patriot and Arrow are aligned with TRUE Network of Advisors, a national collaboration of independent agencies and brokerages.
For more information about Avila and Arrow’s diversity work, visit Arrow Benefits Group or call 707-799-9274.