Ram And Dodge Secure Top Honours In 2024 Kelley Blue Book Consumer Choice Awards

Ram and Dodge, two prominent Stellantis brands, have recently been honored at the Kelley Blue Book Consumer Choice Awards, showcasing their continued excellence and consumer appeal in the automotive industry. Ram was celebrated as the Best Overall Truck Brand, a testament to the enduring popularity of its trucks among consumers. Dodge, meanwhile, secured the Best Car Styling Brand award for the sixth year in a row, underlining its consistent delivery of aesthetically appealing vehicles.

The accolades stem from Kelley Blue Book's Brand Watch study, which gathers consumer automotive perception data. This research provides valuable insights into brand and model perceptions among new-vehicle shoppers, highlighting the factors influencing their purchasing decisions. This recognition for Ram and Dodge underscores their successful strategies in meeting consumer expectations and preferences.

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Ram is set to introduce new products this year, including the anticipated 2025 Ram 1500 and the Ram 1500 REV. The 2025 model will feature an innovative 3.0-liter Hurricane engine designed to enhance power, performance, and fuel efficiency. Additionally, an all-electric version of the 2025 Ram 1500 is scheduled for release in the fourth quarter of 2024. These initiatives are part of Stellantis' Dare Forward 2030 strategic plan, aiming to offer innovative mobility solutions while reducing greenhouse gas emissions.

Dodge continues to captivate with its powerful and elegantly designed vehicles. The brand recently unveiled the Dodge Charger Daytona, marking its entry into the electric muscle car segment. This vehicle reinforces Dodge's reputation as a leader in muscle car performance and design. The upcoming Dodge Charger will be available in both two-door coupe and four-door sedan versions, maintaining its best-in-class styling.

The 2025 Ram 1500 sets a high standard in durability, technology, efficiency, performance, and convenience within its segment. It offers three engine options and boasts a segment-leading interior equipped with advanced technology features like a 14.5-inch touchscreen display. Safety and security have been paramount in its development, with over 100 safety and security features available. Additionally, it offers class-leading ride and handling capabilities thanks to its link-coil rear suspension system and adaptive damping.

Dodge's commitment to delivering unmatched performance is evident through its lineup of muscle cars, including the 710-horsepower Dodge Durango SRT Hellcat and the Dodge Charger SIXPACK H.O. The brand is also exploring electrified powertrain options to continue offering high-performance vehicles in an evolving automotive landscape.

In conclusion, both Ram and Dodge have once again proven their excellence in their respective categories of truck quality and car styling. Their ongoing innovations and commitment to meeting consumer desires for power, style, and performance have solidified their positions as leaders in the automotive industry.