PRN Expands Global Presence With Launch Of 'PRN Europe' Division

PRN has announced the launch of a new in-store retail media-focused division, PRN Europe. This new division will be led by Tijmen Willems, who has been appointed as the Vice President of Retail Media EMEA. Willems will be responsible for spearheading the growth of PRN In-Store Retail Media Networks across Europe.

Willems, based in Amsterdam, brings extensive experience in retail media and growth leadership. He previously served as the Country Director for Benelux and Nordics at Criteo, where he was responsible for setting and implementing growth strategies for media programs. His role at PRN will involve partnering with Scala to develop new retail media platforms and expanding PRN’s retail media sales organization in the EMEA region.

PRN Europe will collaborate closely with Scala, a sister company, to create innovative retail media platforms for current clients and prospects. This partnership aims to enhance in-store shopper experiences while maximizing retail media revenue for retailers. The collaboration is expected to significantly impact the number and quality of in-store retail media networks in Europe over the next three to five years.

Expert Insights

"With exceptional expertise and vision, we are confident that Tijmen will drive significant growth in retail media advertising sales for our clients," commented PRN CEO Kevin Carbone. "Scala and PRN offer a complete in-store solution that creates a superior in-store shopper experience and delivers maximum retail media revenue to retailers."

Future Prospects

Willems expressed his enthusiasm for the new role, stating, "I look forward to supporting retailers and brands in creating innovative in-store experiences that drive sales and increase customer engagement. The STRATACACHE group offers a unique suite of solutions that provides retailers and brands with greater in-store performance measurement and gives consumers a more personalized shopping experience."

Team Collaboration

Chuck Billups, PRN SVP Global Retail Media, added, "Tijmen brings years of experience to this role, striking the perfect balance between shopper experience and delivering retailer revenue results for our partners. Getting him on the team and working with Scala’s retail technology experts and the rest of PRN’s in-store retail media experts is going to have a huge impact."

About PRN

PRN is part of the STRATACACHE family of marketing technology companies. It delivers end-to-end solutions providing retail media monetization, hardware, software, services, and support. PRN drives content to over 41,000 screens for major brands in more than 13,000 locations. With over 30 years of success, PRN has been instrumental in architecting, deploying, and monetizing multi-stakeholder rich media networks.

The company’s proprietary set of tools, technologies, content partnerships, and creative services are designed to deliver engaging experiences that delight out-of-home and retail consumers. These solutions engage brands while delivering maximum value to venue partners.

For more information about PRN, visit their website at www.prn.com or follow them on LinkedIn, Twitter @PRNllc or Facebook.