Prisma Campaigns Forms Strategic Partnerships With LAPFCU And Dort Financial Credit Unions

In a significant move within the credit union sector, Prisma Campaigns, a frontrunner in providing marketing automation solutions, has recently announced its collaboration with two major credit unions. Los Angeles Police Federal Credit Union (LAPFCU), stationed in Van Nuys, California, boasts $1.3 billion in assets. Meanwhile, Dort Financial Credit Union, located in Grand Blanc, Michigan, commands over $2 billion in assets. These partnerships are set to revolutionize the marketing strategies of these institutions and elevate member engagement to new heights.

By joining forces with Prisma Campaigns, LAPFCU and Dort Financial Credit Union are poised to refine their new member onboarding processes significantly. The collaboration aims to increase the average number of products per member and boost combined balances, thereby enhancing retention rates and the adoption and usage of online and mobile banking services. Guillermo Winkler, CEO of Prisma Campaigns, expressed his enthusiasm for these partnerships, highlighting the potential for automated and omnichannel marketing to drive engagement and achieve remarkable outcomes. He noted achievements such as email open rates exceeding 50% and a sixfold increase in HELOC loan sales as examples of the success that awaits.

Prisma Campaigns has already established itself as a trusted partner for over 60 credit unions, leveraging its platform to execute automated and precisely targeted onboarding and cross-selling campaigns across various channels. This includes email, text, web, and mobile communications. The platform's ability to enable credit unions to utilize their data more effectively stands as a testament to its potential to foster stronger member relationships and unlock growth opportunities.

In recognition of its innovative solutions and contributions to the credit union industry, Prisma Campaigns was named a CUNA Strategic Services preferred provider in 2021. As of 2023, it has garnered endorsements from over 16 credit union leagues, further solidifying its reputation as a leading solution provider.

Prisma Campaigns is committed to equipping credit unions with the tools needed for success in an evolving market landscape. By integrating advanced marketing technology with deep industry insights, Prisma empowers marketing, data, and IT professionals within credit unions to drive growth and effectively address challenges. For more information about Prisma Campaigns and its services, interested parties can visit prismacampaigns.com.

Since its inception in 1951, Dort Financial Credit Union has grown to serve over 110,000 members across Michigan and Florida. With assets surpassing $2 billion and a wide array of financial services on offer, Dort Financial remains committed to serving those residing or working in specific counties within these states. More details can be found at dortonline.org or flaglercu.org.

About Los Angeles Police Federal Credit Union

Established in 1936 for law enforcement personnel and their families in Southern California, Los Angeles Police Federal Credit Union has grown significantly. Today, it serves 45,000 members and manages assets worth $1.4 billion. LAPFCU is dedicated to offering a comprehensive suite of financial products and services tailored to meet the needs of its members. Further information is available at lapfcu.org.

This strategic partnership between Prisma Campaigns and these two esteemed credit unions marks a pivotal step towards enhancing marketing efforts and member engagement within the credit union industry. Through innovative solutions and collaborative efforts, they are set to achieve significant growth and success.