Perform[cb] Enhances Outcome-Based Marketing With AdCommunal Acquisition

Perform[cb], a prominent player in outcome-based user acquisition, has recently expanded its portfolio through the acquisition of AdCommunal, a company known for its performance-based reward advertising. This move marks Perform[cb]'s sixth acquisition since 2017 and underscores its strategic growth following the acquisition by Beringer Capital in 2021. AdCommunal, established in 2007 by Neil Rajadurai, has carved a niche for itself by offering unique rewarded experiences that significantly boost customer engagement.

Shayne Rajadurai, VP of Reward at AdCommunal, emphasized the channel's efficacy in generating substantial returns by harmonizing client objectives with consumer incentives. Perform[cb] is set to enhance its service offerings by integrating AdCommunal's expertise, thereby enabling brands to diversify their media mixes and effectively scale new users under a unified management system.

With the incorporation of AdCommunal's capabilities, Perform[cb]'s AI-driven customer acquisition technology is poised to further optimize real-time traffic management. This will ensure the delivery of consumers with the highest intent directly to brands' advertisements. The company's Outcome Engine, which already caters to 26 digital channels, will now see an improvement in top placements across the reward channel as well.

Erin Cigich, CEO of Perform[cb], expressed enthusiasm about broadening the company's offerings through this acquisition. Cigich highlighted the reward channel as a potent tool for brands seeking to amplify customer acquisition at scale, often yielding a higher return on advertising spend compared to other channels. This strategic move is expected to bolster Perform[cb]'s ability to offer a comprehensive channel mix to its clients within a single partnership framework.

Since its inception in 2002, Perform[cb] has been at the forefront of outcome-based marketing, demonstrating significant organic growth. The company prides itself on connecting brands with new customers through an outcome-based model, ensuring payment is made only for tangible results. Operating across more than 26 digital channels, Perform[cb] employs AI-powered strategies to precisely target marketers' ideal audience and elevate brand promotion.

Beringer Capital, a private equity firm specializing in investments within the middle-market segment across media, marketing services, commerce, data, and technology sectors, acquired Perform[cb] in 2021. The firm is dedicated to leveraging both financial and intellectual capital to aid companies poised for success in the digital transformation era.

The recent acquisition of AdCommunal by Perform[cb] represents a strategic step towards offering brands an enriched media mix and the capability to engage new users more effectively. By merging AdCommunal's reward advertising proficiency with Perform[cb]'s advanced AI-powered customer acquisition platform, both entities aim to foster deeper engagement and achieve superior outcomes for brands.