Peak Protein's Wellness Bar Wins Gold At 2024 Sofi™ Awards
Peak Protein’s Chocolate Peanut Butter Crunch Bar has secured the Gold Award in the Wellness Bars & Gels category at the Specialty Food Association’s (SFA) 2024 sofi™ Awards. This accolade is a significant recognition in the $207-billion specialty food industry. SFA President Bill Lynch remarked, "sofi Gold Award winners have accomplished something really extraordinary. Those that earn top marks from our judges really are the best of the best."
The Chocolate Peanut Butter Crunch Bar was chosen by specialty food experts, buyers, and media as the leading product in its category. The judging criteria included taste, flavour, appearance, texture, ingredient quality, and innovation. All tastings were conducted anonymously at the Rutgers Food Innovation Center.

Tom Chinery, founder of Peak Protein, expressed his delight at the recognition. "We are thrilled that the industry’s experts recognize the exceptional taste, texture, and quality of our bars," he said. Chinery highlighted that this award validates their commitment to providing real, wholesome nutrition. He added that their bars are free from unnecessary additives and filled with high-quality ingredients.
Peak Protein is making waves in the protein bar market by offering products that meet the growing demand for natural ingredients without sacrificing taste. The Chocolate Peanut Butter Crunch Bar is made with organic milk chocolate, grass-fed whey protein, and real nut butters. This approach ensures that their bars are nutritious while also delivering excellent taste and texture.
The company avoids using sugar alcohols, cheap protein fillers, or other ingredients that can cause digestive issues. Peak Protein Bars are designed to be enjoyable to eat and easy to digest.
Peak Protein distinguishes itself through its commitment to using only the finest ingredients. Each bar provides a powerful source of protein while also being a delightful treat. The brand’s dedication to quality and nutrition sets a new benchmark in the crowded protein bar market.
Peak Protein products are available at various stores and online platforms, including Amazon with Prime shipping.
About Peak Protein
Founded in 2023 by Tom Chinery in Manasquan, NJ, Peak Protein aims to disrupt the status quo by creating protein bars that are both delicious and genuinely nutritious. The company uses high-quality ingredients and innovative methods to meet the market’s demand for natural and wholesome nutrition. More information can be found at Peakprotein.com.
About the Specialty Food Association
The Specialty Food Association (SFA) is a not-for-profit trade association representing the $207-billion specialty food industry. Established in 1952, SFA supports industry success for a diverse community of makers, buyers, and service providers. SFA operates the Fancy Food Shows and the sofi™ Awards, which have honoured excellence in specialty food annually since 1972. For more information, visit specialtyfood.com.