OMD Worldwide Named Best Performing Global Media Network For Seventh Consecutive Year

In a notable achievement within the media industry, Omnicom Media Group's OMD Worldwide has been distinguished as the leading global media network in the latest Network Diagnostics report by RECMA (Research Company Evaluating the Media Agency Industry). This marks the seventh consecutive time over a span of three years that OMD has secured the top position in this prestigious evaluation. The RECMA Diagnostics report, a bi-annual publication, assesses 684 agencies across 45 markets using 19 Key Performance Indicators (KPIs) that measure vitality and structure beyond traditional metrics like new business wins or billing volume.

The report highlights OMD's unparalleled performance, noting a significant score differential between OMD and its closest competitor, which mirrors the gap between the second and eighth-ranked agencies. This unique achievement underscores OMD's dominant position in the global media network landscape, with RECMA acknowledging OMD's unmatched leadership and competitive edge.

OMD's success is attributed to its excellence in several areas, including competitiveness in new business pitches, client profile, and expertise in digital, data & analytics, and content. The agency continues to lead in the EMEA region, further extending its lead over other networks. Remarkably, OMD is ranked as Dominant in 10 markets globally. Over a three-year period covered by the March 2024 Diagnostics report, OMD stands out as the only agency among the top four of 2021 to have shown growth. Furthermore, looking back over a decade, OMD remains the sole agency from the top rankings of 2014 to have progressed.

George Manas, CEO of OMD Worldwide, commented on the agency's exceptional performance, emphasizing OMD's commitment to delivering modern media solutions through a combination of platform innovation, talented personnel, and efficient processes. He highlighted how OMD leverages Omnicom's Agency as a Platform approach to drive growth for its clients by integrating media, content, and commerce.

The recognition from RECMA adds to a series of accolades for OMD over the past year. The agency has been appointed as global media Agency of Record (AOR) for renowned brands such as Burberry, Under Armour, and Vans', alongside securing media AOR for Beiersdorf in North America and Europe. Additionally, OMD topped the June 2023 RECMA Competitiveness in Pitches Report and achieved #1 rankings from both the RECMA 2022 Billings Report and the COMvergence 2022 Billings Report published in July 2023.

OMD Worldwide operates as part of Omnicom Media Group and is celebrated as the world's largest media network with over 12,000 employees across more than 100 countries. Its consistent performance and effectiveness have earned it top rankings by RECMA and recognition in the Effie Effectiveness Index as the world's most effective media agency network.