Omaha Healthcare Firm Fusion Celebrates Award-Winning Brand Revamp And Office Design

In a notable development within the healthcare sector, Omaha-based Fusion has garnered attention for its innovative approach to branding and design. The company recently celebrated the unveiling of its new brand identity and the interior design of its new headquarters, achievements that underscore the creativity and innovation of its in-house marketing department. These efforts have not gone unnoticed, as Fusion has been honored with prestigious awards, highlighting its commitment to excellence in branding and design.

Fusion's strategic rebranding initiative, which encompassed several business units, was recognized with a silver Creative Nebraska award. This accolade was complemented by a Graphic Design USA Award, further cementing the company's reputation for outstanding creative work. Additionally, the environmental graphics at Fusion's new headquarters were also awarded a silver Creative Nebraska award, showcasing the company's ability to create engaging and cohesive brand environments.

The rebranding journey embarked upon by Fusion was a multi-year endeavor that culminated in late 2023 with the introduction of a new parent brand and two rebranded business units. This comprehensive campaign leveraged various channels including email, social media, public relations, print and promotion, and paid digital marketing efforts. The objective was to inform and educate a wide audience comprising internal employees, healthcare professionals, facility partners, the local Omaha community, nonprofit organizations supported by Fusion, vendors, and media partners across different coverage areas.

Environmental Graphics and Brand Identity

The environmental graphics at Fusion's new headquarters are particularly noteworthy for their seamless integration into the company's overall brand identity. These designed spaces are more than just visually appealing; they encapsulate what makes Fusion unique—a dynamic culture and a visionary outlook. Tara Sprakel, Chief Marketing Officer at Fusion, praised her team's exceptional creativity and innovation throughout the branding process. She highlighted the high standard set by the team and how it is reflected in every aspect of the brand campaign and environmental graphics.

National Recognition

The significance of Fusion's brand launch has been further validated by its recognition at Graphic Design USA’s American Graphic Design Awards. Competing against over 9,000 entries, Fusion's brand launch stood out and was honored alongside well-known brands such as McDonald’s, the National Football League, and DreamWorks. This achievement places Fusion in esteemed company and underscores the impact of its branding efforts.

Collaborative Efforts

The successful rebranding of each business unit was made possible through a partnership with Signal Theory. Additionally, the creation of environmental graphics was realized with the assistance of RDG Planning and Design and Renze. These collaborations played a crucial role in bringing Fusion's vision to life.

About Fusion

Fusion is an Omaha-based healthcare company dedicated to creating meaningful connections between healthcare travelers and facilities. Through its business units—Fusion Medical Staffing and Fusion Workforce Solutions—the company aims to simplify processes for healthcare travelers and facilities alike. With a culture rooted in humility, drive, and positivity, Fusion is committed to improving patient care and achieving better outcomes for all stakeholders involved.

This series of achievements by Fusion not only highlights its dedication to excellence in branding but also sets a new standard for creativity and innovation within the healthcare industry.