Nueva Network Teams Up With Zeno Media To Launch Nueva Plus For Latino Communities

In a significant move that underscores the growing influence of digital media in connecting with the Latino community in the United States, Nueva Network has announced a strategic partnership with Zeno Media. This collaboration aims to launch Nueva Plus, a digital platform designed to enhance the reach and engagement of Spanish-language content through streaming, podcasting, and programmatic media. Since its establishment in March 2021, Nueva Network has emerged as a pivotal player in the Spanish-language media sector, leveraging an extensive network of radio stations and social media to cater to Latinos across the U.S.

Jose Villafañe, CEO of Nueva Network, expressed enthusiasm about the launch of Nueva Plus, highlighting it as a crucial step in the company's mission to connect with the Latino audience. "The Nueva Plus platform marks a significant milestone in our journey to connect with Latinos in the U.S.," Villafañe stated. The partnership with Zeno Media and its network of radio affiliates positions Nueva Network to excel in the digital domain, reaching over 50 million Latinos monthly.

Morris Berger, CEO of Zeno Media, also shared his thoughts on the partnership, emphasizing Zeno Media's commitment to connecting diaspora communities with their preferred content. "Zeno Media has always prided itself on connecting diaspora communities to the content they love. Now, we get to connect to Nueva Network and make our publishers’ and users’ experiences even more rewarding," Berger remarked.

Founded in 2012, Zeno Media has carved a niche for itself as a leading distributor of exclusive owned and operated multicultural content. With a mission to bridge diaspora communities with their favorite audio content, Zeno Media offers a suite of proprietary streaming services and features. Catering to over 40,000 publishers across more than 100 countries, Zeno supports 90+ languages and boasts a multicultural team spread across various global locations including the U.S., Canada, Mexico, London, EMEA, Romania, and the Philippines.

Nueva Network stands out as a 100% minority-owned audio media company with a robust network encompassing 350 radio stations across the top 150 DMA, covering 85% of the U.S. Hispanic Market. With a brand-centric approach that prioritizes advertisers and agencies, Nueva Network offers an array of services including spot production, branded content, social media extensions, live reads, and endorsements for national and regional media placement. This unique business model not only provides cost-efficient access to network audio but also supports brands' social initiatives.

The partnership between Nueva Network and Zeno Media through the introduction of Nueva Plus is poised to redefine how Spanish-language content is delivered and consumed by Latinos in the U.S., ensuring that this vibrant community remains connected to its cultural roots while embracing digital advancements.