Nova Motorsport To Sponsor British Hillclimb Championship In Five-Year Deal

Nova Motorsport, the newly established global tyre brand and licensed manufacturer of Avon Motorsport tyre products, has embarked on a significant partnership by becoming the title sponsor of the British Hillclimb Championship for the next five years. This collaboration marks the championship's rebranding to "Motorsport UK British Hillclimb Championship presented by Nova Motorsport". This move is a strategic effort by Nova Motorsport to solidify its position as the leading tyre choice in global motorsport and for specialist high-performance applications.

The partnership entails Nova Motorsport's commitment to supply Avon Motorsport tyres and to innovate by developing new products tailored for future needs. BMTR, a longstanding ally of Avon Motorsport and now Nova Motorsport, will provide support, ensuring the brand's deep-rooted involvement in the championship goes beyond mere sponsorship. This includes continuing the tradition of crafting tyres that clinch victories in hillclimb competitions.

With the championship featuring 30 rounds, it is set to kick off on 20 April 2024 at Prescott. Nova Motorsport's strategy involves leveraging its expertise in the motorsport tyre sector to offer customised solutions across various racing categories. The company has also enlisted seasoned professionals from Avon Motorsport to spearhead product development and enhance support within the British Hillclimb Championship.

Moreover, Nova Motorsport is not just focusing on immediate needs but is also investing in research and development to produce superior products for hillclimbing, rallycross, and historical and classic motorsport segments. The brand's presence will be felt at the inaugural round of the British Hillclimb Championship at Prescott, with more announcements regarding products and partnerships anticipated in the near future.

For enthusiasts and stakeholders in global motorsport, this partnership between Nova Motorsport and the British Hillclimb Championship signals a new era of innovation and excellence in motorsport tyre technology. Further details can be found on their official website at www.novamotorsport.com.