Nissan Teams Up With Fashion Designer To Create Unique Kimonos For Formula E Rivals In Tokyo

In a unique fusion of motorsport and traditional Japanese culture, the Nissan Formula E Team has announced a collaboration with renowned Japanese fashion designer Jun Nakamura for the Tokyo E-Prix. This partnership has led to the creation of bespoke kimonos for each of the 11 teams competing in the ABB FIA Formula E World Championship, including Nissan's 10 competitors. These kimonos, reflecting the individual team colors, are a nod to the Japanese concept of omotenashi, symbolizing a heartfelt welcome to the competitors.

Nakamura, known for his innovative approach that combines traditional Japanese craftsmanship with modern design, worked closely with sustainable artisans across Japan to produce these "zero-waste" kimonos. Each piece is crafted from a single bolt of fabric, aligning with the championship's sustainability ethos. The ABB FIA Formula E World Championship prides itself on being the first global sport with a net-zero carbon footprint since its inception, actively investing in climate-protecting projects to offset emissions.

Nissan's engagement in the ABB FIA Formula E World Championship dates back to Season 5, marking it as the first and only Japanese manufacturer in the competition. The company has committed to participating in Formula E's Gen3 era from Season 9 through Season 12. This involvement underscores Nissan's dedication to electric vehicle innovation, as evidenced by their development of race cars informed by their experience with the Nissan LEAF, of which almost 600,000 units have been sold worldwide.

The championship serves as a crucial platform for advancing electric vehicle technology among leading global manufacturers. It emphasizes sustainable mobility within city centers to mitigate air pollution and tackle climate change challenges.

Jun Nakamura, the founder of JU-NNA, has made significant strides in the fashion industry by infusing traditional Japanese techniques into contemporary ready-to-wear collections. His work promotes authenticity and self-expression, earning him features in prestigious publications such as Vogue and L'Officiel. The kimonos designed for the Nissan Formula E Team are a testament to Nakamura's unique style and dedication to sustainability.

This collaboration between Nissan Formula E Team and Jun Nakamura not only celebrates Japan's rich cultural heritage but also highlights the shared commitment to sustainability between fashion and motorsport. By integrating traditional artistry with modern environmental consciousness, this partnership sets a precedent for future collaborations across diverse industries.