Next In Natural Expands Operations With New M&A Division, Ted Tieken At The Helm

BROOKLYN, N.Y. -- In a strategic move to bolster its operations, Next In Natural, a company dedicated to nurturing emerging organic food and beverage brands, has announced the launch of a new M&A division. This expansion is spearheaded by the newly appointed Chief Future Officer, Ted Tieken. Founder and CEO Jeff Lichtenstein expressed his excitement about the growth trajectory of Next In Natural, attributing it to the exceptional quality of the team and products. He highlighted Tieken's extensive background in scaling consumer packaged goods (CPG) as a pivotal factor for the company's future endeavors.

As Chief Future Officer, Tieken's primary role involves scouting and evaluating potential companies to join the Next In Natural portfolio. The focus is on businesses within the $5 - $50M revenue range, particularly those in the beverage and salty snack sectors. These companies should be at a critical growth juncture, possessing a proven product but requiring assistance in reengineering or scaling operations. Lichtenstein emphasized the company's unique operating model that allows founders to concentrate on their strengths while Next In Natural manages the operational complexities.

In addition to his acquisition duties, Tieken will lead the company's first equity raise and support its commitment to research and development (R&D). He will also offer operational guidance to accelerate the growth of portfolio companies. Before joining Next In Natural, Tieken founded Keto and Co, known for its low-carbohydrate food products. His previous experience includes a decade as an analyst at McKinsey & Co, and he is an alumnus of Harvard College with a degree in Social Studies.

Tieken expressed his enthusiasm for joining Next In Natural, citing the platform's focus on innovation and its seasoned team's track record of launching and scaling iconic brands. He is confident in the team's ability to quickly bring companies to a sustainable level of operation before scaling them effectively. The goal is to partner with founders and strategic partners who share the mission of improving global food and beverage consumption through organic means.

About Next In Natural

Based in Brooklyn, New York, Next In Natural specializes in investing in and operating emerging natural CPG companies with an emphasis on sustainable and regenerative agriculture practices. Jeff Lichtenstein, CEO of Next In Natural, has a rich history in the natural CPG sector, having contributed to the launch and scale of notable companies like Chobani, Stumptown, and Hu through his previous venture, Gourmet Guru, which was later acquired by UNFI.

For those interested in learning more about Next In Natural or seeking partnership opportunities, further information can be found on their website at www.NextInNatural.com or by contacting them via email at [email protected].