New Balance And Shohei Ohtani Unveil Historic Logo For Upcoming MLB Season

Boston, MA – In a significant event that marks a new chapter in the illustrious career of Shohei Ohtani, New Balance, in collaboration with the two-time American League MVP, unveiled an exclusive logo at the MLB World Tour: Seoul Series presented by Coupang Play on Tuesday, March 19, 2024. Ohtani, celebrated for being the only player in MLB history to clinch multiple American League MVP titles unanimously, has once again captured the spotlight with this initiative.

The newly revealed logo encapsulates Ohtani's exceptional skills both as a hitter and a pitcher, symbolizing his athletic prowess and his historic journey in baseball. The design, inspired by Ohtani's base running, features him rounding first base - a tribute to his remarkable speed and agility on the field. "To finally reveal this special logo that I’ve worked closely on is truly an exciting moment for me," Ohtani expressed. "It is a visual representation of my journey in baseball and I am excited to share it with the world."

In celebration of this milestone, New Balance has announced an exclusive pop-up event at their Brentwood location on Wednesday, March 27th from 3-7PM. Fans will have the opportunity to purchase a limited-edition t-shirt adorned with Ohtani's new logo. Additionally, 50 replica gloves of the one specifically created for Ohtani will be available for sale, offering fans a unique piece of memorabilia.

Chris Davis, New Balance Chief Marketing Officer and SVP of Merchandising, highlighted the fruitful partnership with Ohtani, stating, "Since joining forces with New Balance, Shohei Ohtani has been nothing short of incredible to work with both on and off the diamond." Davis further emphasized their collaborative efforts in charitable endeavors in Japan and global brand storytelling.

To coincide with the unveiling of the new logo and the commencement of the new baseball season, New Balance will launch a new "We Got Now" campaign spot featuring Shohei Ohtani. This advertisement will be broadcasted worldwide across various platforms, offering fans another glimpse into the life of one of baseball's finest athletes.

About New Balance: Established in Boston, MA in 1906, New Balance strives to empower individuals through sport and craftsmanship to effect positive change globally. With a workforce of 9,000 associates worldwide and reporting sales of $6.5 billion in 2023, New Balance continues to make its mark in the athletic footwear industry. The company boasts manufacturing facilities in New England and Flimby, U.K., with its MADE U.S. footwear comprising a significant portion of its U.S. sales due to its domestic value of 70% or more.

For additional information about New Balance and their latest initiatives, visit www.newbalance.com/baseball.