NetXL Partners With Shelly Group For Strategic UK Distribution Of Smart Solutions

LONDON, UK, 26th March 2024 – In a significant move for the UK's smart home market, NetXL Distribution Ltd (NetXL) has partnered with Shelly Group AD (ISIN: BG1100003166) to distribute Shelly's innovative Internet of Things (IoT) and smart building solutions across the United Kingdom. This collaboration marks a pivotal step in making advanced smart home technology more accessible to UK consumers.

Shelly Group, known for its compact and versatile smart devices, has achieved remarkable success with over 13 million units sold globally. Their product line, including the Plus, Mini, Pro, and PM series, offers comprehensive solutions for controlling lighting, power, heating, and various other devices. These products are distinguished by their small size, making them ideal for retrofitting behind existing switches or integrating into new smart home designs through the DIN mountable Pro range.

Matt Mansell, CEO of NetXL, expressed enthusiasm about the partnership, highlighting the rapid installation rate of Shelly devices worldwide. "With a new device installed every 6.5 seconds, we’re confident we’ve found the right partner in Shelly and are more than excited to bring them to the UK market en masse", Mansell stated.

Shelly's devices are designed for seamless integration with over 200 partners, including major platforms like Amazon Alexa, Google Home, Home Assistant, Homey, and SmartThings. This compatibility is further enhanced by support for MQTT, WebHooks, and scripting, alongside a comprehensive management app that ensures users can easily control and monitor their smart environments.

Wolfgang Kirsch, CEO of Shelly Group AD, commented on the partnership's potential to expand Shelly's presence in the UK. "NetXL’s extensive reach and proven track record driving the success of innovative brands will undoubtedly amplify our UK adoption. We’re delighted to welcome NetXL as a strategic partner to our network," said Kirsch.

This strategic agreement between NetXL and Shelly Group AD not only signifies a major step forward in the availability of smart home technologies in the UK but also demonstrates the growing importance of IoT solutions in modern living spaces. For those interested in exploring Shelly's range of smart building solutions, further information can be found at www.netxl.com/shelly/.