NetLine's INTENTIVE Recognized As Finalist In 2024 SIIA CODiE Business Technology Awards

INTENTIVE, a leading B2B buyer-level intent insights platform, has recently been honored as a finalist for the 2024 SIIA CODiE Awards within the Business Technology category. This recognition is part of a prestigious awards program hosted by the Software & Information Industry Association (SIIA), which celebrates excellence across the Education and Business Technology sectors. INTENTIVE's nomination underscores its innovative approach to harnessing buyer-level behaviors through a sophisticated mix of first-party intent data gathered from a wide array of online and offline sources.

The platform's standout feature is its comprehensive coverage of over 11,000 topics, powered by millions of first-party sourced activities. This extensive data collection is further enhanced by Informa's 500+ annual B2B events, providing INTENTIVE with unparalleled insights into various industry activities, keywords, and offline engagements. The real-time dashboard offered by INTENTIVE, coupled with deep analysis options and actionable insights delivered through email notifications and native applications for Salesforce and HubSpot, positions it as a vital tool for B2B marketers seeking to understand and leverage buyer intent.

Utilizing advanced natural language processing and AI technologies, INTENTIVE continuously refines its scoring logic and content taxonomy, ensuring that the insights provided are both accurate and highly relevant. This capability has positioned INTENTIVE as a key player in the transformation of how B2B intent data is measured and utilized.

David Fortino, Chief Strategy Officer at NetLine, expressed immense pride in the platform's nomination for the CODiE Awards. He highlighted how INTENTIVE's innovative approach to intent data has set new standards in the industry. The winners of the CODiE Awards are eagerly awaited, with announcements scheduled for May 2024.

NetLine Corporation, the parent company of INTENTIVE, has established itself as a powerhouse in the B2B marketing sphere. Since its inception in 1994, NetLine has been at the forefront of offering comprehensive buyer engagement platforms that include not only INTENTIVE but also leading solutions for buyer-level intent data and lead generation capabilities. As part of Informa Tech, NetLine continues to expand its influence and capabilities within the B2B marketing industry, leveraging its position as the operator of the largest B2B content-centric lead generation platform.

The nomination of INTENTIVE for multiple categories at the SIIA CODiE Awards is a testament to NetLine's commitment to innovation and excellence in the field of business technology. As the industry continues to evolve, platforms like INTENTIVE are crucial for marketers looking to navigate the complex landscape of buyer engagement and intent analysis.