Mobil 1 To Sponsor RADwood 2024: A Nostalgic Journey With Classic Cars And Live Music

The automotive lifestyle event RADwood, known for its celebration of the '80s and '90s car culture, has recently announced Mobil 1 as its new title sponsor. The newly named Mobil 1 Totally RAD Live is set to kick off at the Circuit of The Americas in Austin, showcasing a festival-style atmosphere with over 550 cars on display. This partnership marks Mobil 1's 50th anniversary and aims to offer attendees a unique blend of live concerts, fashion contests, awards, and opportunities to meet industry professionals.

As the first stop of the Mobil 1 Totally RAD Live experience, RADwood Austin promises an immersive journey into automotive nostalgia, with additional events planned in Detroit and San Pedro later this year. Mobil 1's collaboration with RADwood introduces two new awards: the People's Choice Award and the Road Warrior Award, celebrating the most admired car and the vehicle with the highest mileage, respectively.

Attendees will also have the chance to meet Chris Jacobs, renowned for his role in Overhaulin', and participate in ride and drive opportunities to experience iconic cars from the era firsthand. Mobil 1's "Why I Drive" online campaign further engages the community by inviting guests to share their personal stories and experiences with their beloved RAD-era vehicles.

The partnership extends beyond RADwood Austin, with Mobil 1 planning an on-site presence at future RADwood events across San Francisco, Tacoma, Detroit, and San Pedro. These events will feature member sign-ups for Mobil 1's community, giveaways, and participation in the People's Choice Award voting process.

Mobil 1 stands as the world's leading synthetic motor oil brand, renowned for its commitment to exceeding vehicle manufacturer standards through technology and innovation. This partnership with RADwood underscores its dedication to enhancing performance for drivers both on the road and on the track.

The Circuit of The Americas, hosting RADwood Austin, is celebrated as a premier motorsports and entertainment venue in the United States. Since its opening in 2012, it has been a focal point for major racing, sports, and music events across its sprawling 1,200-acre site.

Hagerty joins Mobil 1 in supporting RADwood as another key partner. As an automotive enthusiast brand focused on preserving car culture for future generations, Hagerty offers specialty vehicle insurance, car valuation data and insights, alongside live and digital car auction services tailored for car enthusiasts.

This collaboration between Mobil 1 and RADwood not only celebrates a significant milestone for the oil brand but also promises to deliver an unforgettable experience for car enthusiasts drawn to the charm of '80s and '90s automotive culture.