MediaMath's New Chapter: Enhanced Tools And Capabilities With Infillion

In a significant move for the advertising industry, Infillion has announced the relaunch of MediaMath, a demand-side platform (DSP) now integrated within Infillion's comprehensive technology suite. This development marks a pivotal moment for advertisers seeking advanced, cookieless data solutions and creative formats to enhance their media strategies. The integration encompasses Infillion's diverse product range, including TrueX, NeXt, and InStadium, offering a seamless platform for advertisers aiming to meet specific key performance indicators (KPIs) and objectives.

The revamped DSP distinguishes itself through several key features. MediaMath's API-first, modular solution is designed to empower brands and retail media networks with the flexibility to customize their technology stacks, thereby optimizing campaign control. As the digital landscape evolves towards a cookieless future, Infillion's unique combination of first-party location data, zero-party survey data, and MediaMath's audience solutions enables advertisers to broaden their reach with an adaptable identity core.

Moreover, MediaMath's commitment to privacy compliance ensures that global advertisers can navigate regulated industries with confidence. The platform's transparency initiatives aim to reduce media waste by providing clearer insights into the supply path. Through the MediaMath Marketplace, advertisers access curated omnichannel inventory tailored to their specific verticals and KPIs.

Rob Emrich, Founder and CEO of Infillion, expressed enthusiasm about the relaunch: "Today, we are sharing the results of our work to relaunch MediaMath, illuminating the path to a world in which marketers aren’t constrained by one-size-fits-all approaches." Emrich highlighted the unified platform's flexibility and scalability as key benefits for modern marketers.

The relaunch also sees the return of MediaMath Academy, aimed at enhancing industry knowledge through training, certification, and recruitment consulting. This initiative underscores Infillion's commitment to fostering expertise in programmatic advertising among both seasoned professionals and newcomers.

MediaMath's proprietary AI model, The Brain, plays a crucial role in optimizing budget allocation across strategies and channels for maximum performance. The platform's emphasis on transparency extends to media costs and log-level data, ensuring advertisers can maximize their media spend effectively.

With over 20 supply-side platforms (SSPs) re-integrated and a doubling of platform spend month-to-month over the past quarter, MediaMath is poised for significant growth. Its synergy with Infillion's TrueX, NeXt, and InStadium products facilitates hyperlocal, personalized creative executions with programmatic efficiency.

In addition to advanced advertising solutions, Infillion offers comprehensive measurement and attribution capabilities. These include UpLift real-time survey feedback and insights into consumer behavior both in-store and online through Arrival.

Infillion stands out as a global media buying platform that merges MediaMath's leading data and technology with TrueX’s interactive video and CTV technology prowess. Serving over 1,400 leading agencies and brands worldwide, Infillion offers premium managed- and self-service media solutions that guarantee attention in a complex media landscape. Headquartered in New York City, Infillion also encompasses Gimbal location-based technology among other innovative products. Recognized as one of Fast Company’s Most Innovative Companies 2024, Infillion continues to lead in the media, marketing, and advertising sectors.

For more information about Infillion and MediaMath’s offerings, interested parties are encouraged to visit their website.