Max Mara Joins Forces With World Woman Foundation As Global Fashion Partner For 2024

Today marks a significant moment in the celebration of International Women's Day and Women's History Month, as the World Woman Foundation proudly announces its partnership with Max Mara, now the Global Fashion Partner for the fourth annual World Woman Hour. This year's theme, "It's Time to Claim Our #POWhER," is a powerful call to action for women everywhere to challenge stereotypes, rewrite the rules, and navigate through obstacles with strength and determination. The initiative shines a spotlight on a select group of influential leaders who are setting new standards in their fields and sharing their innovative visions for a better world.

The collaboration between the World Woman Foundation and Max Mara will feature four exclusive in-store events designed to raise awareness about the pivotal role women play in shaping our future. These events are scheduled to take place in Chicago on March 7, New York on March 19 and 21, and Los Angeles on March 28. Max Mara, a brand that has epitomized Italian luxury and style for over seven decades, is committed to supporting women's empowerment. The proceeds from these events will benefit the World Woman Mentorship Program.

On March 31, a special screening of World Woman Hour will be held at the Grammy Museum in Los Angeles as part of the Women History Month Annual Event. This gathering will bring together global leaders from more than 20 countries to celebrate the achievements of women across various sectors including science, health, business, arts, and media. Among the notable participants are Sara Denby from UN Women's Unstereotype Alliance Secretariat; Madeline Di Nonno, President and CEO of the Geena Davis Institute on Gender in Media; and Christina Francis, President of Magic Johnson Enterprises.

Rupa Dash, CEO of the World Woman Foundation, expressed her enthusiasm about the partnership with Max Mara, stating, "We are not just celebrating women's achievements; we are igniting a movement that empowers future generations of women to claim their #POWhER and change the world." Echoing this sentiment, Max Mara Fashion Group highlighted its dedication to accelerating the impact of women and girls globally as a core value of their brand.

The premiere of World Woman Hour is set for 1 p.m. PDT on March 26, 2024, at the Grammy Museum and will also be available via live stream on YouTube. For those interested in attending or learning more about this empowering campaign, further details can be found on www.worldwomanhour.com. Additionally, updates and insights will be shared across social media platforms including Instagram, LinkedIn, Twitter, and Facebook under the #POWhER hashtag.

About Max Mara: Established in 1951 by Achille Maramotti, Max Mara stands as a beacon of Italian luxury and style. Known for its classic ready-to-wear collections and modern accessories, Max Mara has become synonymous with high-quality fabrics and timeless design. The brand operates over 2,500 locations across more than 100 countries worldwide and remains under the private ownership of the Maramotti family.