Mattel To Launch New Adventure Park In Kansas City By 2026 With Iconic Brand Attractions

In a significant move that promises to bring unparalleled joy and excitement to families and theme park enthusiasts, Mattel, Inc. (NASDAQ: MAT), in collaboration with Epic Resort Destinations, has announced the launch of a new Mattel Adventure Park in Bonner Springs, Kansas. Slated for opening in 2026, this announcement marks the establishment of the second location for the Mattel Adventure Park, following the success of its Glendale, Arizona counterpart. The groundbreaking for this ambitious project is expected to take place later this year.

The upcoming Mattel Adventure Park in Kansas City is set to replicate the thrill and enjoyment offered by its Arizona sibling, featuring attractions that cater to fans of various Mattel brands. Among the highlights are the Hot Wheels roller coasters, including the Hot Wheels Bone Shaker: The Ultimate Ride and the Hot Wheels Twin Mill Racer. These attractions are designed not only to captivate Hot Wheels enthusiasts but also to provide an adrenaline-pumping experience for visitors of all ages.

Moreover, the park will feature attractions from other beloved Mattel franchises. Thomas & Friends: World of Sodor will offer five family-friendly rides and an indoor play area dedicated to younger guests. Barbie fans will be treated to an immersive experience at the Barbie Beach House, which includes an interactive retail space and the Barbie Dream Closet Experience, utilizing hologram technology to bring the iconic doll to life.

For those who revel in action and adventure, He-Man vs. Skeletor Laser Tag presents an opportunity to engage in epic battles within a laser tag arena modeled after Castle Grayskull. Additionally, the park will include a mini-golf course inspired by Magic 8 Ball, Pictionary, and other Mattel games, as well as a custom climb UNO structure that promises fun and nostalgia.

Josh Silverman, Chief Franchise Officer at Mattel, expressed enthusiasm about bringing Mattel's iconic brands to life through this new venture. "Mattel Adventure Park Kansas City will bring our iconic brands to life with epic roller coasters, family-friendly attractions, an immersive theatre, themed dining, and so much more," he stated. Mark Cornell, President of Epic Resort Destinations, also shared his excitement about introducing this themed entertainment destination in Kansas City.

This partnership between Mattel and Epic Resort Destinations aims to create a world-class destination that offers infinite fun for families and theme park aficionados alike. As plans for the Mattel Adventure Park Kansas City take shape, fans are encouraged to stay tuned for updates and sneak peeks at what awaits them in this thrilling new entertainment resort.

About Mattel: A global leader in toy manufacturing and family entertainment, Mattel boasts an impressive portfolio of franchise brands including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA, Polly Pocket, and more. The company engages consumers through a variety of products sold across leading retail and e-commerce platforms worldwide.

About Epic Resort Destinations: Specializing in creating Intellectual Property-driven destinations and location-based entertainment experiences that combine thrilling rides and immersive theatrical experiences with globally iconic brands. Epic Resort Destinations is dedicated to providing extraordinary, fun, and safe destinations for guests of all ages.