Maserati Elevates Rolex Monte-Carlo Masters 2024 With Exclusive Car Displays
Maserati reaffirms its commitment to the world of sports and luxury by being the main sponsor and official car of the Rolex Monte-Carlo Masters for the third consecutive year. This prestigious tennis tournament is set to unfold from 6 to 14 April in the scenic Principality of Monaco, promising a blend of competitive thrill and elegance.
At the heart of this partnership, Maserati will showcase two of its cars within the Monaco Country Club premises and will also provide a fleet of its luxurious vehicles for the champions and guests. This arrangement not only enhances the experience for participants but also offers test drives in some of Maserati's most coveted models, including the MC20, MC20 Cielo, GranTurismo, and Grecale.
A significant highlight awaits attendees in the VIP Village area, where the Maserati MC20 Cielo Opera d'arte will make its first public debut. This unique vehicle, tailored to a single customer's vision and inspired by abstract art, exemplifies Maserati's Fuoriserie customisation programme's capability to create artistic masterpieces on wheels.
Furthermore, the Commercial Village will feature the Maserati GranCabrio Trofeo. This convertible marvel, equipped with the potent 6-cylinder Nettuno engine, epitomises luxury, performance, style, and comfort, setting a high standard for open-top driving experiences.
Maserati's involvement in the Rolex Monte-Carlo Masters underscores its dedication to combining its distinctive range of cars with globally appealing and competitively exciting events. Known for their unmistakable style, advanced technology, and exclusive character, Maserati vehicles like the Levante, Grecale, GranTurismo, MC20, and GranCabrio Trofeo have garnered worldwide recognition.
With a presence in over 70 markets globally, Maserati offers both hybrid and petrol-powered vehicles. The pinnacle of their range includes the MC20 and MC20 Cielo spyder, both boasting the innovative Nettuno V6 engine. In addition to enhancing its current lineup, Maserati is advancing towards electrification with models such as the GranTurismo Folgore and Grecale Folgore.
Maserati's ambitious plan aims for a fully electric version of all its models by 2025 and a complete transition to electric vehicles by 2028. This strategic move highlights Maserati's commitment to refined sportiness, contemporary elegance, and superior performance while aligning with global sustainability goals.
The Rolex Monte-Carlo Masters serves as an ideal platform for Maserati to display its automotive excellence to a global audience. This collaboration not only reinforces Maserati's status in the luxury car market but also aligns with the prestige and excitement synonymous with international tennis competitions.
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