Mad Fish Digital Announces Marcella Wentz As Its New President

Mad Fish Digital, a Certified B Corp marketing agency, has recently announced a significant leadership change. Marcella Wentz, who has served as the Vice President of Operations since 2015, has been appointed as the new President of the agency. This move marks a pivotal moment in the company's history, reflecting its commitment to growth and innovation in the digital marketing sector.

Wentz's new role as President will see her overseeing the agency's various teams, including digital strategy, paid media, creative, employee experience, social impact, and operations. Her collaboration with the organization's directors aims to further Mad Fish Digital's values-first approach in digital marketing. Wentz is also set to focus on emerging technologies, aiming to stay ahead of their continuous impact on the industry.

In her statement, Wentz expressed enthusiasm about her new role, emphasizing growth for employees, the company, and its clients. "Stepping into the role of President is the highlight of a ten-year adventure rich with unique challenges, invaluable lessons, and plenty of fun moments," Wentz remarked. She highlighted her commitment to leading with authenticity and innovation to elevate every interaction within and outside the organization.

Before her promotion, Wentz played a crucial role as VP of Operations at Mad Fish Digital. She was instrumental in developing Performance Management Systems, B Corporation initiatives, service delivery, and process efficiency. Her earlier tenure on the client strategy team involved working with notable clients such as Kaiser Permanente, Northwest Primary Care, and Wacom.

Ben Herman, CEO and co-founder of Mad Fish Digital, praised Wentz's contributions over the last decade. "The organization is stronger because of her work," Herman stated. Corrie Herman, CFO and co-founder, also commended Wentz's leadership qualities and vision for the agency's future.

Expertise and Interests

Wentz is an SHRM Certified Professional (SHRM-CP), highlighting her expertise in managing people and implementing effective policies within organizations. She shared her insights on maximizing social impact efforts in a scalable way at the 2023 PNW BLD Conference. Beyond her professional achievements, Wentz enjoys horseback riding, traveling, and baking inspired by The Great British Bake Off.

About Mad Fish Digital

Founded in 2006, Mad Fish Digital has dedicated itself to creating elevated experiences for employees, clients, and their customers. The agency offers strategic marketing services across various sectors including healthcare, higher education, e-commerce, among others. For more information about Mad Fish Digital and its services, interested parties can visit www.madfishdigital.com.

This leadership transition at Mad Fish Digital underscores the agency's ongoing commitment to innovation and excellence in digital marketing. With Marcella Wentz at the helm as President, the agency is poised for continued growth and success in serving its clients with a values-driven approach.