London Concours And Iconic Auctioneers To Host Luxury Lifestyle Auction In City

The London Concours, a premier automotive event celebrated for showcasing some of the world's most exquisite and rare performance cars, has announced a strategic partnership with Iconic Auctioneers for its upcoming 2024 edition. Scheduled to take place from the 4th to the 6th of June at the Honourable Artillery Company (HAC) in the City of London, this collaboration introduces a luxury lifestyle auction to the event's roster. The auction, set for the evening of Wednesday, 5th June, promises an array of luxury items ranging from collector cars and motorcycles to watches, fine art, and jewellery.

Hosted in the Prince Consort Room at the HAC, the auction will provide attendees and global participants a chance to acquire unique luxury items. Viewing opportunities are available on the 4th and 5th of June, with the sale being live-streamed on Iconic Auctioneers' website. Prospective buyers can engage in the auction through various means including online bidding, telephone, or commission pre-bids.

The London Concours is not just about the auction. It is an annual celebration that brings together approximately 80 exceptional machines spanning classic models to modern hypercars. The event offers more than just a visual feast of automotive excellence; guests can enjoy a selection of food and drink options, engage in live stage discussions, and explore luxury brand boutiques.

Organized by Thorough Events, the team also responsible for the esteemed Concours of Elegance first hosted in 2012, the London Concours has quickly established itself as a significant event in the automotive calendar since its inception in 2017. Located in the heart of London's financial district, it provides a unique blend of luxury and automotive culture. The Concours of Elegance set a new global benchmark for classic car concours events upon its debut and has garnered several prestigious awards over the years.

This partnership between the London Concours and Iconic Auctioneers marks a significant enhancement to the event's offerings, providing an even richer experience for attendees. With its mix of automotive beauty, luxury lifestyle elements, and engaging activities, the London Concours continues to affirm its position as a must-visit event for car enthusiasts and luxury lifestyle aficionados alike.